Platform Product Marketing Manager

Responsibilities

• 1. CIO/CTO-facing Platform narratives & positioning. Translate platform strategy into positioning and messaging built for CIOs and CTOs, driving development of the core Platform narrative, establishing how AI, developer tooling, integrations, security, and other platform capabilities connect into a coherent story.
• 2. Market, Competitive & Analyst Intelligence. Conduct ongoing market, competitive, and customer research to understand the challenges facing CIOs and CTOs. Drive analyst relations for the platform story, ensuring Workday's positioning holds up under analyst scrutiny and is reflected accurately in coverage.
• 3. Cross-Functional GTM Orchestration. Partner across global marketing (campaigns, events, comms, field enablement) to weave the platform narrative consistently into everything customer- and market-facing. Align with Product Marketing peers, Product Management, DevRel, Field Marketing, Sellers, and Analysts so the platform story stays coherent across every audience it reaches.
• 4. Field & Leadership Enablement. Build the tools, narratives, and use cases that let sellers and executives tell the platform story credibly to prospects and customers. Track where the narrative is (and isn't) landing, and iterate based on field and market feedback.

Requirements

• 8–10+ years in product or platform marketing, with a track record of owning executive-level narrative and positioning across a portfolio or platform rather than a single product.
• Genuine familiarity with platform products and technical IT buyer personas; comfortable enough with the technical substance of AI, developer tooling, integration, and security to hold a credible conversation with a CTO, even without hands-on engineering depth. Familiarity with developer personas and AI platform products is a strong plus.
• Skilled at cross-functional orchestration without formal authority: able to align Product Marketing, Product Management, DevRel, Field Marketing, and Sellers around one narrative, and keep that alignment on track as the narrative and priorities shift.
• Strong executive presence and communication: trusted to represent the platform story to senior product and company leadership, genuinely curious about where the platform story needs to evolve next, and proactive about closing gaps.

Preferred

• Familiarity with developer personas and AI platform products is a strong plus