Performance Marketing Specialist: Email & Web

Responsibilities

• Design and build email marketing campaigns and automations using a variety of ESPs (Klaviyo, Mailchimp, Campaign Monitor, etc.)
• Design and build campaign landing pages using a variety of landing page builders (Webflow, HubSpot, AI builders, etc.)
• Lead overall email marketing calendar, content, copywriting, strategy, and messaging.
• Create, design, and optimize various email lists, templates, and campaigns.
• Proofread emails and landing pages for clarity, grammar, and spelling.
• Constantly upgrade email templates and landing pages using graphics, personalization, and advanced features, ensuring mobile-friendly email templates.
• Document process roadmaps, A/B tests, and successful email promotions.
• Analyze data, campaign performance, and suggest improvements.
• Create reporting on sales revenue generated from email marketing efforts.
• Ensure emails and landing pages follow industry policies and best practices.

Requirements

• BA/BS degree in Management, Marketing, or a relevant field.
• Experience in B2C marketing.
• Proven 3+ years of experience with Email Marketing, Marketing Manager, or a similar role in the Marketing Department for a consumer-facing brand or agency.
• Ability to utilize a wide range of marketing automation technologies, email and landing page builders.
• Exceptional working knowledge of marketing communications, including advertising, promotions, sales, branding, and online promotions.
• Knowledge of advanced email and digital marketing trends and best practices.
• Exceptional time-management and communication skills.
• Exceptional attention to detail.

Benefits

• STAPHAUS provides a robust total rewards package, including flexible work hours, competitive compensation packages, generous PTO, medical and dental insurance, and performance bonuses.