Responsibilities

• Own the strategy, execution, measurement, and optimization of Upserve’s paid customer acquisition programs across channels including paid search, paid social, display, retargeting, and other emerging channels.
• Manage performance against key business metrics including qualified leads, pipeline, customer acquisition cost, conversion rate, and return on marketing investment.
• Build and continuously improve a rigorous testing program across audiences, messaging, creative, offers, bidding strategies, and landing pages.
• Identify opportunities to scale successful campaigns while maintaining acquisition efficiency.
• Partner closely with Sales to understand lead quality, conversion performance, and downstream revenue impact—not just top-of-funnel metrics.
• Work with Content, Brand/Design, and Product Marketing, to develop high-performing campaign concepts, creative, and landing experiences.
• Analyze the customer acquisition funnel to identify conversion bottlenecks and opportunities for improvement.
• Develop forecasts, budgets, performance targets, and channel-level investment recommendations.
• Build clear reporting and dashboards that translate marketing data into actionable business insights.
• Evaluate and test new acquisition channels, technologies, and tactics that could unlock incremental growth.

Requirements

• 4+ years of experience in performance, growth, digital, or acquisition marketing, preferably in a high-growth B2B SaaS or technology environment.
• Demonstrated experience managing meaningful paid media budgets and delivering measurable improvements in acquisition performance.
• Deep expertise in paid search and paid social platforms, with experience across additional digital acquisition channels.
• Strong understanding of funnel economics, including CAC, CPL, conversion rates, pipeline, LTV, and marketing ROI.
• Highly analytical and comfortable working with large datasets to diagnose performance and make investment decisions.
• Experience with marketing analytics, attribution, CRM, and marketing automation platforms.
• Strong experimentation mindset and experience designing, executing, and evaluating A/B tests.
• Ability to balance strategic thinking with hands-on campaign execution.
• Strong communication skills and the ability to translate complex performance data into clear recommendations.
• Comfortable operating in a fast-moving environment where priorities evolve and experimentation is encouraged