Performance Marketing Manager

Responsibilities

• Lead Generation & Digital Acquisition: Plan and manage paid media across Google, Meta, geofencing, and programmatic platforms; oversee ILS channels; and partner with property teams to align campaigns with leasing goals and availability.
• Search & Discoverability: Lead SEO strategy to improve organic visibility across the portfolio, while staying ahead of evolving search behaviors — including AI-driven discovery platforms.
• Conversion Optimization & Analytics: Own the full leasing funnel from click to signed lease. Build and maintain dashboards tracking CPL, cost per tour, cost per lease, and channel attribution — and translate the data into clear decisions.
• Marketing Technology & AI: Evaluate, test, and implement martech and AI-driven tools that improve targeting, automation, campaign performance, and reporting efficiency.
• Vendor & Budget Management: Manage agency and vendor relationships, oversee digital marketing budgets, and ensure spend is allocated to maximize measurable ROI.

Requirements

• 3-5 years of experience in growth, digital, or performance marketing. Experience in real estate, residential property management, hospitality, or a related field preferred.
• Strong understanding of digital acquisition: paid search, paid social, and programmatic advertising
• Proven success managing SEO/SEM strategies and external marketing vendors
• A strong analytical mindset -experience with dashboards, attribution models, and performance data
• Experience with marketing technology platforms, CRM systems, and analytics tools
• Genuine curiosity about AI-driven marketing tools and a desire to lead adoption, not follow it
• The ability to manage competing priorities across a dynamic, fast-paced environment

Benefits

• Competitive base salary commensurate with experience
• Performance-based bonus eligibility
• 401(k) retirement plan
• Comprehensive medical, dental, and vision insurance
• Employee Assistance Program (EAP) for mental health and wellness support
• Paid parental leave
• Generous paid time off (PTO) policy
• Paid company holidays