Performance Marketing Manager

Responsibilities

• Own lead generation strategy. Build quarterly plans with clear targets by channel and funnel stage, connecting marketing activity to qualified leads and advisor meetings.
• Manage our agency partner relationship. Help analyze performance goals, provide lead-quality feedback, and guide paid media efforts toward qualified opportunities and meetings held rather than impressions or form fills.
• Build and optimize landing pages, lead forms, and conversion paths that help interested physicians take the next step.
• Develop effective nurture campaigns, speed-to-lead processes, scheduling reminders, and no-show recovery follow-up that turn interest into meetings.
• Engage physician and partner ambassadors to grow referral opportunities, develop targeted referral campaigns, and track their impact on qualified leads and advisor meetings.
• Track qualified leads, meetings scheduled, meetings held, show rate, and cost per meeting held across channels.
• Work with Sales Advisors and Sales leadership to define lead quality, improve handoffs, and understand which marketing efforts produce the strongest opportunities.
• Collaborate with our Business Intelligence Analyst to continually improve reporting that shows how marketing activity translates into qualified leads and meetings.
• Use CRM, marketing automation, and approved AI tools to improve follow-up, streamline repetitive work, and make marketing programs more effective.

Requirements

• 5+ years of marketing experience focused on lead generation and conversion into sales.
• A track record of managing marketing programs that generated measurable leads, meetings, or revenue, supported by performance data.
• Experience working with an agency or vendor partner toward clear performance goals.
• Experience managing budgets, tracking expenses, and forecasting future costs.
• Hands-on experience with CRM and marketing automation tools for lead nurture, reporting, and attribution.
• Working knowledge of paid search and paid social, with the ability to guide an agency partner and evaluate performance.
• Experience with A/B testing and web analytics, such as Google Analytics 4 (GA4) or similar platforms.
• Strong ability to develop effective landing pages, email campaigns, nurture sequences, and referral messaging.
• Excited to develop a new strategy, execute the work, and take ownership of results.
• Strong communication skills and the ability to work effectively across Marketing, Sales, and external partners.

Preferred

• Experience in a regulated industry, such as insurance or financial services. Marketing to physicians or other professional audiences.
• Experience with AI tools to improve marketing workflows, marketing automation, lead attribution, and multi-channel funnel reporting.

Benefits

• 401(k) with generous company match
• Health Savings Account contributions for qualifying insurance plans
• Flexible Spending Account
• Short- and Long-Term Disability benefits
• Paid Time Off (PTO) and volunteer days
• Sick Days
• Employee Assistance Program
• Company-paid Dental
• Vision Insurance Options