Responsibilities

• Manage overall strategy and day-to-day performance of Paid Social and Paid Search platforms and campaigns (including but not limited to Meta, TikTok, Amazon Ads, Reddit, Search, Shopping, PMAX, YouTube, and Demand Gen)
• Develop and implement new testing strategies to scale the account while maintaining efficiency
• Manage our creative pipeline, including ad trafficking and launches, creative insights, and recommendations in partnership with our creative team
• Work cross-functionally with our Ecommerce team on landing page analysis and testing to drive up CVR
• Assist with channel-level reporting and analysis
• Build, maintain, and optimize reporting dashboards to communicate core KPIs and performance metrics with Director of Performance Marketing
• Manage daily optimizations to track against channel goals and budgets
• Track KPIs, distill insights from campaign data, and provide regular performance updates to the team
• Effectively convey results and insights to leadership in weekly meetings

Requirements

• 3+ years of hands-on-keys management experience with Meta and Google Ads
• Strong attention to detail and a proven track record supporting multi-million dollar paid search campaigns
• An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
• Proficiency in Excel/Google sheets and data analysis
• Experience with multi-touch attribution and MTA platforms such as Northbeam
• Excellent communication and collaboration skills with experience presenting to key stakeholders
• Ability to work quickly and independently
• Bachelor's in Marketing, Business, or other related field
• 3-5 years experience in performance or growth marketing or other related field

Preferred

• Certifications in Meta Ads or Google Ads a plus

Benefits

• Paid Vacation
• Health Insurance
• 401k Plan
• Hybrid Work - Employees are required to be in office at least 3 days a week