Responsibilities

• You will lead performance marketing efforts for a new, unannounced ARPG title based on a major IP, driving global user growth and building scalable acquisition strategies from pre-launch through live operations.
• Own and lead global go-to-market performance marketing strategy and execution for the new title, from pre-launch testing through global scale.
• Define and execute user acquisition strategies, methodologies, and processes to achieve growth and efficiency targets.
• Partner with Product, Strategic Marketing, Growth, Finance, Analytics, Creative, and Data Engineering teams to align UA strategy with game positioning, audience targeting, lifecycle marketing, and business goals.
• Build and scale acquisition programs across key channels, including Meta, Google, TikTok, DSPs, ad networks, and emerging platforms.
• Establish and optimize full-funnel measurement frameworks, including KPI definition, attribution strategy, incrementality testing, and LTV modeling.
• Drive deep analytical insights into campaign performance, working with Analytics and Data Science to improve forecasting and decision-making.
• Build and oversee Scopely’s UA pod in Shanghai, China.
• Lead, mentor, and grow a high-performing team of performance marketers, fostering accountability, innovation, experimentation, and continuous improvement.
• Collaborate cross-functionally to enhance creative strategy, marketing technology, automation, and fraud prevention systems.

Requirements

• Fluent in English and Mandarin
• Preferred experience working with Chinese gaming studios
• Deep understanding of the Performance Marketing best practices on the Chinese gaming market
• 8+ years of performance marketing / user acquisition experience, ideally within mobile gaming or consumer apps
• 4+ years of people management experience, with a track record of building and leading high-performing teams
• Proven success managing and scaling multi-million dollar acquisition budgets across multiple channels
• Strong experience with major platforms (Meta, Google, TikTok, programmatic networks, etc.) Demonstrated expertise in go-to-market strategy, launch planning, and scaling new products
• Deep analytical mindset with experience in attribution, incrementality testing, LTV modeling, and performance forecasting
• Track record of driving significant growth through improvements in automation, marketing tech, or data infrastructure
• Experience working with global, cross-functional teams across multiple time zones

Preferred

• Experience working with Chinese gaming studios.
• Deep understanding of performance marketing best practices in the Chinese gaming market.
• Experience in midcore, RPG, or 4X strategy mobile games.

Benefits

• In addition to base pay, employees may be eligible for equity, bonuses, and a comprehensive benefits package, including healthcare benefits, retirement benefits, pet insurance, paid holidays, paid Scopely free days, and unlimited paid time off.