Perfomance Marketer (Remote, U.S.)

Responsibilities

• Own the full Google Ads account: Search, Display, DSA, RLSA, and Performance Max campaigns — drive CPA toward target while scaling conversion volume; optimize keyword strategies, bidding, and audience segmentation
• Own paid social campaigns across LinkedIn, Reddit, Twitter/X, and programmatic display; build and execute mid-funnel campaigns including ABM lists, intent-based targeting, and retargeting
• Own conversion tracking end-to-end across all paid channels: GA4 → Salesforce pipeline attribution; rebuild CAPI and retargeting infrastructure where broken
• Manage content syndication partners and vendor relationships: own the rubric, asset mix, budget allocation, performance QA, and lead delivery into Salesforce; evaluate new partners and negotiate renewals
• Own the full webinar lifecycle with Operations support: topic sourcing, speaker coordination, webinar platform configuration, Marketo invite/reminder sequences, promotion, and post-event nurture — 3+ webinars per quarter with agreed MQL targets
• Manage newsletter sponsorship roster; maintain performance data, renewal dates, and cost-per-lead; drive form fills and MQLs from placements; optimize creative and targeting
• Maintain FusionAuth's presence on our key review sites; drive quarterly review generation campaigns; run A/B tests on badge placement across landing pages
• Co-manage the marketing project management workspace: issue hygiene, status updates, stale-issue cleanup, and weekly project health updates to the Director; flag blockers and resource gaps proactively
• Build and maintain campaign performance dashboards with Operations support; own end-to-end funnel reporting from ad platform → Salesforce pipeline → closed-won attribution; deliver weekly/monthly channel performance reports
• Own Marketo email database health: list hygiene, suppression management, deliverability monitoring, nurture track execution, re-engagement sequences, and transactional email QA

Requirements

• Demonstrable hands-on experience managing Google Ads and LinkedIn Ads at scale — personally running the accounts, not supervising an agency
• 3–6 years related performance marketing experience; prior B2B SaaS demand generation experience strongly preferred
• Bachelor's degree in Business Administration, Marketing, or related field preferred
• A track record of driving MQLs and pipeline through paid channels with measurable CPA and ROAS targets
• Excellent written and verbal communication skills: ad copywriting, campaign briefs, vendor emails, and internal updates
• Exceptional project management and planning discipline — you track your own work without being reminded, update statuses, set due dates, and close what you finish
• A strong sense of urgency and ownership over campaigns and deliverables
• Proficiency in Google Ads, LinkedIn Campaign Manager, Marketo or HubSpot, Salesforce, GA4, and Looker Studio or equivalent BI tool
• High level of integrity and analytical rigor — you make decisions from data, not gut feel

Preferred

• Experience marketing to developers or technical buyers (DevTools, security, infrastructure, API/platform products)
• Reddit and/or Twitter/X advertising experience, especially with CAPI, account list targeting, or developer audience segments
• Webinar operations experience: Goldcast, ON24, or similar platforms
• Content syndication vendor management (NetLine, TechTarget, Demand.com, or similar)
• Experience with review platforms (G2, TrustRadius, Capterra) including review generation campaigns
• Familiarity with ABM tooling (Demandbase, 6sense, or similar) and intent data
• Webflow or basic HTML/CSS for landing page edits

Benefits

• Comprehensive health insurance including medical, dental, and vision coverage, with the company covering the majority of your medical premiums to keep your costs low
• Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA), including employer contributions
• Basic life insurance and short- and long-term disability coverage fully paid by the company for essential financial protection
• Voluntary life insurance options to provide additional financial protection for you and your loved ones
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs) to save pre-tax dollars on eligible expenses
• 401(k) plan with company match to help you save for retirement
• Generous paid time off (PTO) plus paid company holidays to support work-life balance
• Employee Assistance Program (EAP) offering confidential counseling and support services
• Professional growth and development opportunities to boost your career journey
• Eligibility for performance-based bonuses or variable compensation tied to individual, team, or company results