Company overview

We make heirloom-worthy styles that are soft AF and made to love — season after season. Plus, we cut out the middlemen so Mongolian herders are paid more and our quality knitwear costs you less.
Founded in 2013
New York, New York, USA
68 employees (21 in marketing)

Salaries

Typical salary range

$250,000 – $275,000

/ yr

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People

Hiring activity

Open marketing jobs over time

4 open now

Headcount trend

Company growth over the last 12 months

Headcount +3% year over year

Funding

Total funding

$16M

Last raise

$8M

Series Unknown, 5 years ago

Funding history

Apr 2021

Venture Round Package Free · $8M

Mar 2019

Series B Naadam

Jul 2018

Series A Naadam · $16M

May 2018

Venture Round Naadam

Dec 2017

Seed Round Naadam

Mar 2017

Seed Round Naadam

Audience

Monthly website visitors
974.9K
Month over month+47.2%
Quarter over quarter+272%
Top sourceDirect (57%)
Ad budget per month$65.4K
Average search rank44.5
Traffic source mix
Direct
57%
Search
31.5%
Social
5.3%
Referral
4.9%
Paid referral
1.2%

LinkedIn followers

Follower count and growth

Total followers

11.5K

12-mo growth

+30.6%

Monthly growth

+3.1%

News

Links