Responsibilities

• Client Strategy & Account Ownership - Serve as the primary strategic advisor and point of contact for assigned client accounts. - Develop a deep understanding of client goals, business challenges, and growth opportunities. - Lead campaign strategy, performance reviews, and optimization discussions. - Build strong client relationships that drive retention, satisfaction, and long-term growth. - Identify opportunities to expand services and increase client value.
• Campaign Management & Media Buying - Build, launch, manage, and optimize campaigns across paid social, paid search, streaming TV, video, programmatic, and emerging digital channels. - Manage campaign budgets, audience targeting, bidding strategies, creative testing, conversion tracking, and pacing. - Monitor campaign performance and implement data-driven optimizations to maximize results. - Ensure campaigns are executed according to platform best practices and Ignite operational standards.
• Performance Analysis & Reporting - Analyze campaign performance and identify opportunities to improve lead generation, conversions, ROI, and overall business outcomes. - Build and present client-facing reports that translate campaign data into actionable insights and recommendations. - Continuously test new audiences, creative, bidding strategies, and campaign approaches to improve performance.
• Cross-Functional Collaboration - Partner with Sales, Account Management, Creative, Search Strategists, Campaign Managers, Interactive Strategists, and Operations to ensure successful campaign execution and client satisfaction. - Support new client onboarding, campaign launches, and ongoing strategic initiatives. - Foster strong communication across teams to deliver a seamless client experience.
• Performance Accountability - Own the performance of an assigned book of business, including campaign delivery, lead quality, client satisfaction, and business outcomes. - Drive account growth through proactive optimization, strategic planning, and continuous improvement. - Stay current on digital marketing trends, platform updates, attribution methodologies, and industry best practices.
• Divisional Leadership - Lead, mentor, and develop Media Strategists and Buyers within the Ignite Pro division. - Manage onboarding, coaching, workload balancing, performance reviews, and professional development for direct reports. - Establish team goals, monitor capacity, and support hiring and organizational growth. - Foster a culture of accountability, collaboration, continuous learning, and high performance.
• Operational Excellence - Develop and improve campaign workflows, operating procedures, quality standards, and service-level expectations. - Establish performance benchmarks and scalable processes that improve efficiency and support division growth. - Identify opportunities for operational improvements through automation, process optimization, and cross-functional collaboration.

Requirements

• 5+ years of experience managing and optimizing digital marketing campaigns across paid social, paid search, programmatic, streaming TV, video, or other performance marketing channels.
• Experience managing client relationships and serving as a strategic marketing advisor.
• Hands-on experience within platforms such as Meta Ads Manager, Google Ads, DV360, The Trade Desk, LinkedIn Ads, TikTok Ads, or similar advertising platforms.
• Strong understanding of audience targeting, bidding strategies, attribution, conversion tracking, and campaign optimization.
• Demonstrated ability to analyze performance data and translate insights into measurable business results.
• Exceptional communication, presentation, and relationship-building skills.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Agency, media, or client-facing digital marketing experience strongly preferred.

Preferred

• Previous experience leading, mentoring, or managing digital marketing professionals is preferred
• Agency, media, or client-facing digital marketing experience strongly preferred

Benefits

• Competitive Salary + Commission on Directly Managed Post-Live Revenue
• 3 weeks of PTO (+ 9 paid holidays)
• Medical, Dental, and Vision Insurance
• 401(k) Retirement Plan
• Casual, high-energy work environment
• Opportunity for upward mobility
• Company provided laptop