Responsibilities

• Own a multi-million-dollar monthly paid engine across Google and Meta with full authority over systems, measurement, creative testing, capital allocation, and team, reporting directly to the CEO.
• Convert a multi-million-dollar paid budget into maximum contribution margin, building the decision systems, measurement infrastructure, and team that let the revenue engine run and scale without day-to-day executive involvement.
• Grow revenue while holding margin: Grow revenue from a multi-million-dollar monthly paid budget across the two major platforms while holding contribution margin after returns and financing.
• Allocate capital on true marginal return, not platform-reported ROAS.
• Design and document the rules that govern spend: when to pause, when to increase budget, when to pull back, and the measurement each decision depends on.
• Build the system that runs the scaling decisions: Design and document the rules that govern spend; when to pause, when to increase budget, when to pull back, and the measurement each decision depends on.

Requirements

• 6+ years in performance marketing, including sustained ownership of $1M+/month Meta spend and $1M+/month Google spend (concurrent or across roles). "Ownership" means direct authority over strategy, structure, and budget, not just execution.
• Google depth that is PMax-era: structure, feed optimization, brand/non-brand economics
• High-AOV considered-purchase experience ($1,000+ AOV: furniture, jewelry, home fitness, or comparable): sparse-conversion, long-lag decision-making
• Has personally built, not inherited, bid/budget/pause decision systems at scale. Candidates will be asked to present a playbook they authored.
• Statistical decision literacy: volume gating, false-kill vs. wasted-spend trade-offs, threshold derivation, incrementality test design
• Creative testing systems at scale, post-ATT: concept-vs-variation discipline, creative analytics
• Team leadership including senior direct reports; experience building or restructuring a performance marketing function
• Structured approach to new channel evaluation: selection frameworks, pilot design, budget allocation, and kill criteria

Preferred

• - Scripting against Meta/Google APIs; Google Ads Scripts
• - Mixed agency + in-house background
• - Experience with emerging paid channels (TikTok, Connected TV, affiliate/partnerships)
• - D2C e-commerce background in home goods, furniture, or comparable high-AOV verticals

Benefits

• 💥 Time Off: Generous Paid Time Off (PTO) + Public holidays