Performance Marketing Manager

Responsibilities

• Paid Media Strategy and Planning
• Translate business priorities, seasonal demand, and revenue goals into full-funnel paid media strategies.
• Develop campaign briefs and media plans defining objectives, audiences, channel roles, budgets, KPIs, and testing priorities.
• Plan activity across paid search, paid social, video, display, programmatic, and out-of-home channels.
• Coordinate paid media with website, CRM, organic social, communications, and other customer touchpoints.
• Campaign and Agency Management
• Manage the day-to-day relationship with external media agencies, providing clear direction and accountability for execution and results.
• Review campaign setup, targeting, creative, messaging, landing pages, tracking, budgets, and pacing to ensure accurate and timely delivery.
• Monitor performance and recommend optimizations, budget shifts, and incremental investments.
• Maintain a structured testing roadmap and sufficient platform expertise to evaluate and challenge agency recommendations.

Requirements

• 5-7 years of experience in performance marketing, paid media, digital marketing, or a related field applied to attractions, entertainment, ticketing, hospitality, travel, e-commerce, or another transaction-focused consumer business.
• Hands-on experience with major advertising platforms such as Google Ads, Meta, TikTok, or programmatic platforms.
• Experience planning and optimizing multi-channel campaigns against conversion and revenue goals, working with annual budgets of $5M+.
• Experience managing media agencies, vendors, or other external partners.
• Strong understanding of audience targeting, first-party data, conversion tracking, attribution, and campaign measurement.
• Experience with web analytics and reporting tools such as Google Analytics, Looker Studio, Tableau, or comparable platforms.
• Strong analytical, spreadsheet, communication, and cross-functional collaboration skills.
• Ability to translate performance data into clear actions, with a commercial focus on revenue, conversion, efficiency, and customer value.
• Experience using generative AI, workflow automation, or AI agents to improve marketing analysis, reporting, campaign operations, and team efficiency, with appropriate human oversight and attention to data privacy.
• Comfortable owning a function end-to-end, setting priorities and bringing forward new ideas rather than working from a list.