Responsibilities

• Own day-to-day management of paid acquisition and retention channels: Meta, Pinterest, and Google, with potential expansion into TikTok and Applovin.
• Run a high cadence of creative and channel-level experiments across platforms, proactively filling capacity with testing and expansion.
• Manage cost-to-performance ratio directly, with real budget accountability and autonomy over spending decisions.
• Use AI tools to automate reporting, testing, and optimization workflows, enabling one person to effectively manage multiple platforms at scale.
• Partner with the broader team on connecting systems and workflows, not just running ads in isolation, building on current AI-driven initiatives across the portfolio.
• Explore GEO/AEO (generative engine optimization / answer engine optimization) as an emerging acquisition channel.
• Help build reporting visibility into organic and owned channels (email, SMS, organic social) so leadership can see the full picture of what is driving performance versus what is stagnating.

Requirements

• Hands-on experience running paid campaigns across Meta, Google, and at least one additional platform (Pinterest, TikTok, or similar).
• Comfort managing channel-level budget and being accountable for cost-to-performance outcomes.
• Working knowledge of AI tools for campaign optimization, reporting automation, or workflow acceleration.
• Demonstrated self-direction: you will not have day-to-day oversight on budget decisions and need to proactively fill capacity with testing and expansion rather than waiting for direction.

Preferred

• Experience with organic/algorithmic-side marketing in addition to paid — understanding both sides, not just paid execution.
• Familiarity with GEO/AEO or interest in emerging AI-driven discovery channels.
• Experience in DTC or ecommerce environments managing multi-platform budgets.
• Prior experience functioning as a shared-services resource across multiple brands.

Benefits

• Competitive Benefits (US): Paid time off policies, 401(k) match, medical/dental/vision and a variety of supplemental policies, and employee discounts across our portfolio of brands.
• Competitive Benefits (Canada): Paid time off policies, RRSP match, medical, dental, and vision coverage, a variety of supplemental benefit options, and employee discounts across our portfolio of brands.