Responsibilities

• Strategic Leadership and Agency Oversight
• Lead paid media and performance marketing strategy for the Growth Department.
• Manage the Paid Media Supervisor and oversee external agencies, including OSL, against established performance and contractual benchmarks.
• Audit campaign structures, targeting, creative deployment, tracking, and spending efficiency.
• Align acquisition strategies across Google, Facebook, Instagram, TikTok, YouTube, and other relevant platforms.
• Budget and ROI Management
• Manage budget allocation, campaign pacing, spend approvals, and scaling recommendations within approved authority levels.
• Evaluate Cost per Lead (CPL), Cost per Acquisition (CPA), Return on Ad Spend (ROAS), lead quality, conversion rates, and marketing-generated revenue.
• Monitor spending and reallocate budgets based on performance, sales capacity, market conditions, and firm priorities.
• Present budget optimization and scaling recommendations to the Director of Marketing and senior leadership.

Requirements

• Bachelor’s degree in a related field or an equivalent combination of education and relevant experience.
• Five or more years of progressive experience in performance marketing, paid media, digital acquisition, or growth marketing.
• At least two years of experience leading employees, agencies, strategic initiatives, or cross-functional marketing programs.
• Experience managing multi-channel paid media budgets across Google Ads, Meta, TikTok, YouTube, or comparable platforms.
• Proven experience improving CPL, CPA, ROAS, lead quality, conversion rates, or marketing-generated revenue.
• At least two years of hands-on HubSpot experience with automation, workflows, tracking, reporting, or CRM integrations.
• Experience managing or auditing external digital agencies against budgets, timelines, deliverables, and performance expectations.
• Working knowledge of attribution, conversion tracking, audience segmentation, landing-page performance, and funnel optimization.
• Experience connecting marketing performance to pipeline activity and revenue with cross-functional partners.
• Advanced analytical, leadership, project-management, communication, and executive-presentation skills.

Preferred

• Experience leading a HubSpot implementation or building a HubSpot environment through launch and optimization.
• Experience integrating HubSpot with Salesforce or managing data across both platforms.
• Experience with Power BI or similar tools and multi-touch attribution, dashboards, or closed-loop reporting.
• Experience in legal services, immigration services, healthcare, financial services, or another regulated, conversion-focused industry.
• Experience supporting multilingual campaigns or holding a relevant platform certification.
• Professional English and Spanish proficiency is preferred because this role may support campaigns serving Spanish-speaking audiences; bilingual proficiency is not required.

Benefits

• Benefits may include 401(k), health, dental and vision insurance, paid time off, mental health support, continuing education, and a home-office allowance. Eligibility is subject to applicable plans and policies.