Performance Marketing Analytics Manager - Health Care

Mason, OH (On-site)

$85K/yr – $122K/yrMid LevelFull time

Posted 3 weeks ago

Job Summary

Own data-driven growth initiatives for brand performance on TikTok Shop across Health Care brands, turning insights into actionable strategies and scalable experiments.

  • Own data storytelling and metrics to drive action.
  • Lead content and conversion experiments to grow performance.

Job Description

Responsibilities

  • Partner to create capability and systems that accelerate brand growth via performance marketing & TikTok Shop across Health Care brands
  • Mine multiple sources of data, deriving impactful insights, and translating complex results or algorithms into simple conclusions that empower the business to act and win with consumers.
  • Codify key performance metrics and tracking systems that deliver efficient growth via performance marketing.
  • Foster a culture of data-based decision making – analyzing complex data sets to identify channel and consumer insights for brand growth
  • Innovate, explore and test new content and conversions tactics within performance marketing channels – continuously optimizing to enable scaled impact

Requirements

  • Proven use of technology to add business value
  • Adept at using Analytics technologies and tools for solving ad hoc business problems, innovating on potential future solutions, and working with technology to translate your innovations into robust, scaled, analytic solutions and actionable insights
  • Excellent written and verbal communication skills to influence others to act
  • Possess strong thinking/problem-solving skills which can be applied to business processes with a "can-do" attitude
  • Proven capability to handle multiple priorities
  • Demonstrated passion for leveraging new digital, data, and AI capabilities to drive business growth and transform our ways of working
Procter & Gamble logo

Procter & Gamble

4.1 Glassdoor

P&G was founded more than 185 years ago as a soap and candle company. Today, we’re one of the world’s largest consumer goods companies and home to iconic, trusted brands, including Always®, Charmin®, Braun®, Fairy®, Febreze®, Gillette®, Head & Shoulders®, Oral B®, Pantene®, Pampers®, Tide®, and Vicks®. The design, development, growth and success of these products—and many more—is thanks to the innovative and insightful minds of our people. From Day 1, you’ll help make everyday life easier for our 5 billion consumers. There is no single equation for success at P&G, because no two P&G people or careers are alike. Just as we strive to deliver a superior consumer experience, we aim to deliver a superior employee value equation as well. With our large global footprint, there are many opportunities to work with P&G in multiple locations. We offer opportunities in approximately 70 countries and continually aim to attract, reward and advance the finest people in the world. Here, we want you to get your career off to a fast start. That's why we don't have any rotational development programs or gradual ramping-up periods: you’ll be able—and encouraged—to dive right in from Day 1. Join us and help make life better through meaningful work that makes an impact from Day 1.

Founded in 1964
Cincinnati, Ohio, USA
95K employees (9,056 in marketing)
81% recommend to a friend
90% CEO approval

Salaries

Posted range

$85K/yr – $122K/yr

Taken straight from the job posting.

The middle of this range ($104K) is 10% below the median base salary for Marketing Analytics Manager roles in the United States ($115K).

Marketing Analytics Manager median pay in the United States

$115K/yr

Most pay falls between $105K and $150K. Based on 33 salaries.

See all Procter & Gamble salaries

Traffic Signals

Monthly Visitors
2.2M
Monthly Google Ads Budget
$2
Traffic Source Mix
Search
29.6%
Direct
51.5%
Referral
16.6%
Social
0.7%
Paid
1.5%

Headcount Trend

Current headcount: ~95.5K

News about Procter & Gamble

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Performance Marketing Analytics Manager - Health Care

Procter & Gamble · Mason, OH · On-site