Performance Marketer

Responsibilities

• Organic Growth and Content Distribution Own organic social strategy for long-form text posts and day-to-day execution across the Impact Theory brand and founder accounts — cadence, formats, hooks, and the path from post to email list to enrollment. Identify which existing content is already producing enrollments and build repeatable distribution systems around it. Partner with key stakeholders to shape content that serves ITU conversion.
• Email and Newsletter Own the newsletter editorial calendar, list growth, segmentation, and deliverability. Build and optimize nurture sequences that move free subscribers to paying ITU members. Own open rates, click rates, and email-attributed enrollment.
• Webinars and Masterclasses Own the full lifecycle of free webinars and masterclasses: topic selection, registration pages, promotional and reminder sequences, live experience, offer presentation, and replay windows. Drive improvement in registration rate, show-up rate, and webinar-to-enrollment conversion. Coordinate with Production, Product team, and talent on scheduling, prep, and delivery.
• Funnel and Conversion Own landing pages, lead magnets, checkout flow, and offer architecture across ITU's tiers. Improve paid conversion, onboarding, churn reduction, and win-back. Write and test the direct-response copy across every stage of the funnel.
• Advertiser Ad Copy Write host-read scripts and ad copy for third-party advertisers running on our podcast and YouTube properties, including Impact Theory, Women of Impact, and Mayim Bialik's Breakdown. Translate advertiser briefs, approved talking points, and brand guidelines into copy that lands in the host's voice and holds audience attention. Partner with Partnerships and Ad Operations on creative intake, approvals, and revision cycles, meeting campaign delivery deadlines.
• Measurement and Reporting Maintain UTM discipline and a source-of-truth reporting view across HubSpot, GA4, Stripe, PayPal, and PayKickstart. Produce weekly and monthly reporting on enrollment, acquisition cost, LTV, and churn. Surface risks and opportunities to leadership with a clear recommendation attached.
• Paid Media Continue to scale profitable paid customer acquisition — tracking readiness, creative inventory, and target payback economics — and run small controlled tests to continually improve metrics.
• Cross-Functional Alignment Collaborate with ITU Product Team to improve customer retention and marketing messaging. Serve as the day-to-day marketing point of contact for Partnerships / Ad Sales. Communicate proactively when timelines, assets, or approvals are at risk. Document and continuously improve growth playbooks and SOPs.

Requirements

• 4+ years driving growth for a direct-to-consumer subscription, online education, info-product, or creator-led business, with personal ownership of an enrollment or revenue number.
• Exceptional writing skills. This role is copy-first — hooks, long form social media text posts, newsletter copy, webinar scripts, and landing pages are produced by you, not briefed out.
• Hands-on experience running webinars or masterclasses as a conversion motion, with a clear point of view on what moves show-up rate and registration-to-enrollment conversion.
• Working knowledge of email as a system: segmentation, lifecycle automation, and deliverability.
• Practical understanding of how organic distribution works on LinkedIn, and the ability to write convincingly in another person's voice.
• Comfort with unit economics — acquisition cost, LTV, payback period, and churn.
• Proficiency with a CRM or marketing automation platform (HubSpot or equivalent), GA4, and spreadsheets. Able to pull and validate your own data.
• Ability to work onsite, Monday through Friday at our West Hollywood location.

Preferred

• Paid acquisition experience (Meta, YouTube, Google) is a plus, but not required.

Benefits

• Competitive medical, dental, and vision insurance plans.
• Life insurance and 401(k) retirement plan.
• Flexible PTO policy.