Performance Creative Writer

Responsibilities

• The mission of this role is to concept, script, and direct high-performing paid social video ads that drive customer acquisition and growth.
• This role partners closely with internal production, post-production, and marketing teams to develop, test, and optimize performance creative across paid channels.
• Develop fresh ad angles and concepts for our dog and cat food brands, using consumer insights, product benefits, competitive research, trends, and creative performance to continuously fuel new ideas.
• Turn concepts into compelling direct-response scripts , with a strong focus on hooks, storytelling, pacing, persuasion, and creating ads that capture attention and drive action.
• Bring your concepts to life on set , partnering with our production team on both UGC and larger-scale shoots and directing talent to ensure the idea translates effectively on camera.
• Own the creative through post-production , working directly with editors and providing clear feedback on structure, pacing, performance, visuals, and other elements that make the final ad stronger.
• Use Meta performance data to learn and iterate , identifying winning angles, hooks, messages, and formats and developing hypotheses around why creative worked or didn't work to inform the next round of testing.
• Maintain a strong pipeline of new creative , balancing completely new concepts with smart iterations of proven winners so we're continuously testing, learning, and finding new opportunities to scale.
• Leverage AI tools to enhance creative strategy and output, including ideation, scripting, trend analysis, and rapid iteration of high-performing ad concepts.
• Available on set and in office 2–3 days a week for local shoots, plus travel shoots about once every two months, to film, gather footage, and conduct interviews.

Requirements

• 3+ years of experience in video writing and production, ideally 5+ years of experience bringing scripts to life through video and film/visual storytelling
• Scriptwriting: Experience and ability to write compelling, concise scripts for vertical/social video, including natural dialogue; strong grasp of platform trends and attention-driving storytelling in paid media.
• Storytelling: Ability to craft compelling stories in performance ad formats and adapt scripts to video language across multiple formats and channels.
• Performance Creative & Concepting: Experience with high-converting video concepts grounded in direct response and paid social; understanding of hooks, audiences, and DTC/UGC marketing principles.
• Data-Driven Iteration: Ability to use performance data to inform creative decisions; experience applying a test-and-learn mindset to optimize video content.
• Direction & On-Set Leadership: Experience and comfort working with talent (actors and creators) and leading on-set execution; gets authentic performances and collaborates effectively with production teams.
• Ownership, Adaptability & AI Utilization: Demonstrated ownership from concept through delivery; a self-starter in fast-paced environments who uses AI tools for ideation, scripting, editing, or optimization.
• Strong visual eye with an understanding of framing, performance, pacing, and camera placement.
• Experience working with video editors and providing clear, actionable creative feedback.
• Ability to work in a fast-paced, constantly evolving creative environment.

Benefits

• Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
• Annual bonus
• We match up to 3.5% of your 401k contributions , ensuring your retirement savings grow alongside your career.
• 6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
• Invest in your future with our Employee Stock Ownership Plan , where company contributions fund your retirement plan with company stock. Learn more.
• Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
• Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
• Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
• Potential for quarterly KPI bonuses.