Senior Creative Strategist, Growth
Jerry.ai
New York City, NY (Remote)
$130K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
7 days ago
Performance Creative Strategist, DTC & Perfor
USA (On-site)
$70K/yrMid Level3+ years expFull time
Posted 6 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own the creative strategy and testing engine for fast-scaling DTC paid social, turning data, insights, and briefs into performance-driven campaigns across Meta, TikTok, YouTube, Google.
- Own creative strategy and testing roadmaps that translate data into winning ad concepts and messaging
- Shape briefs and collaborate cross-functionally to maintain brand standards while optimizing CAC and ROAS
- Guide continuous learning with a culture of testing and rapid iteration across paid channels
Job Description
Responsibilities
- Develop performance-focused creative strategies designed toacquirenew customers and support business growth objectives
- Research customer motivations, pain points, objections, and purchase drivers to inform creative concepts and messaging
- Translate performance data and consumer insights into actionable creative recommendations
- Create detailed creative briefs for designers, video editors, copywriters, and content creators
- Partner with stakeholders across the organization to ensure concepts align with brand standards and priorities
- Manage creative workload planning and maintain strong creative velocity across campaigns and initiatives
- Collaborate with the UGC Coordinator to develop creator concepts and curate creator partnerships
- Develop and manage creative testing roadmaps across paid media channels
- Analyze creative performance to identify winning messaging, hooks, offers, visual formats, and acquisition opportunities
- Continuously generate and refine new creative concepts based on results and insights
- 3–5+ years of experience in performance marketing, creative strategy, growth marketing, or direct-to-consumer marketing
- Demonstrated experience developing creative strategies for fast-scaling DTC direct response paid social advertising
- Strong understanding of customer acquisition principles and performance marketing fundamentals
- Experience supporting digital advertising campaigns focused on measurable business outcomes
- Ability to analyze performance data and translate insights into actionable creative recommendations
- Strong copywriting, storytelling, and creative briefing skills
- Excellent communication, presentation, and cross-functional collaboration abilities
- Experience working within fast-paced, high-growth environments
- Experience in consumer packaged goods, health and wellness, supplements, pet products, or ecommerce industries
- Experience with Meta Ads Manager, TikTok Ads Manager, Google Analytics, Triple Whale, Northbeam, or similar reporting platforms
- Experience working with high-growth DTC brands or performance marketing agencies
- Familiarity with UGC, creator content, direct response video, and paid social creative development
- 9 paid holidays per year, including your birthday
- One paid week off during our yearly plant shutdown
- Competitive PTO program that accrues immediately
- Health insurance with options for HSA or FSA
- Life insurance, dental, vision, and other insurance options
- Employee discounts
- Professional development
FOODSCIENCE LLC
3.4 Glassdoor
For more than 50 years, FoodScience® LLC has led the human and animal health industry with extensive nutritional research and innovative product development. In our home state of Vermont, we continue to grow and set new standards of quality in the formulation of nutritional supplements. Our Research and Development team works closely with our Scientific Review Board and Veterinary Review Board to help ensure that a high level of innovation and evidence based science forms the strong foundation of our product development. Throughout the sourcing and subsequent manufacturing of our products, we adhere to rigorous worldwide standards and regulations. Every one of our products is backed by a 100% satisfaction guarantee are of the highest quality and are evaluated for purity and potency.Nearly 50 years of experience, innovation and flexibility in our product development process enables us to provide custom formulations, and private labeling for those customers who wish to market their own brand of natural products.
Founded in 1973
Williston, Vermont, USA
58% recommend to a friend
80% CEO approval
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