Performance Creative Strategist, DTC & Perfor at FOODSCIENCE LLC | USA | $70K/yr

Performance Creative Strategist, DTC & Perfor

USA (On-site)

$70K/yrMid Level3+ years expFull time

Posted 3 months ago

Job Summary

Own the creative strategy and testing engine for fast-scaling DTC paid social, turning data, insights, and briefs into performance-driven campaigns across Meta, TikTok, YouTube, Google.

Own creative strategy and testing roadmaps that translate data into winning ad concepts and messaging
Shape briefs and collaborate cross-functionally to maintain brand standards while optimizing CAC and ROAS
Guide continuous learning with a culture of testing and rapid iteration across paid channels

Job Description

Responsibilities

Develop performance-focused creative strategies designed toacquirenew customers and support business growth objectives
Research customer motivations, pain points, objections, and purchase drivers to inform creative concepts and messaging
Translate performance data and consumer insights into actionable creative recommendations
Create detailed creative briefs for designers, video editors, copywriters, and content creators
Partner with stakeholders across the organization to ensure concepts align with brand standards and priorities
Manage creative workload planning and maintain strong creative velocity across campaigns and initiatives
Collaborate with the UGC Coordinator to develop creator concepts and curate creator partnerships
Develop and manage creative testing roadmaps across paid media channels
Analyze creative performance to identify winning messaging, hooks, offers, visual formats, and acquisition opportunities
Continuously generate and refine new creative concepts based on results and insights

Requirements

3–5+ years of experience in performance marketing, creative strategy, growth marketing, or direct-to-consumer marketing
Demonstrated experience developing creative strategies for fast-scaling DTC direct response paid social advertising
Strong understanding of customer acquisition principles and performance marketing fundamentals
Experience supporting digital advertising campaigns focused on measurable business outcomes
Ability to analyze performance data and translate insights into actionable creative recommendations
Strong copywriting, storytelling, and creative briefing skills
Excellent communication, presentation, and cross-functional collaboration abilities
Experience working within fast-paced, high-growth environments

Nice_to_have

Experience in consumer packaged goods, health and wellness, supplements, pet products, or ecommerce industries
Experience with Meta Ads Manager, TikTok Ads Manager, Google Analytics, Triple Whale, Northbeam, or similar reporting platforms
Experience working with high-growth DTC brands or performance marketing agencies
Familiarity with UGC, creator content, direct response video, and paid social creative development

Benefits

9 paid holidays per year, including your birthday
One paid week off during our yearly plant shutdown
Competitive PTO program that accrues immediately
Health insurance with options for HSA or FSA
Life insurance, dental, vision, and other insurance options
Employee discounts
Professional development

FOODSCIENCE LLC

3.4 Glassdoor

For more than 50 years, FoodScience® LLC has led the human and animal health industry with extensive nutritional research and innovative product development. In our home state of Vermont, we continue to grow and set new standards of quality in the formulation of nutritional supplements. Our Research and Development team works closely with our Scientific Review Board and Veterinary Review Board to help ensure that a high level of innovation and evidence based science forms the strong foundation of our product development. Throughout the sourcing and subsequent manufacturing of our products, we adhere to rigorous worldwide standards and regulations. Every one of our products is backed by a 100% satisfaction guarantee are of the highest quality and are evaluated for purity and potency.Nearly 50 years of experience, innovation and flexibility in our product development process enables us to provide custom formulations, and private labeling for those customers who wish to market their own brand of natural products.

Founded in 1973

Williston, Vermont, USA

www.foodsciencecorp.com

58% recommend to a friend

80% CEO approval