Partnerships Marketing Manager

USA (On-site)

$95K/yr – $106K/yrMid Level5+ years expFull time

Posted 6 weeks ago

Job Summary

Owns and scales the partner marketing program end to end, guiding strategy, ecosystem development, and co-branded campaigns while aligning with internal teams and driving partner enablement and negotiations.

  • Own strategy and ecosystem development
  • Deliver co-branded campaigns and partner enablement
  • Coordinate with sales, product, and brand for execution

Job Description

Responsibilities

  • Partnership Strategy, Planning and Development
  • - Develop and execute joint marketing strategies with partners aligned to business objectives
  • - Architect and scale a robust ecosystem of strategic partners, including new types of alliances and innovative collaborations
  • - Build annual and quarterly partner marketing plans
  • Relationship Management
  • - Act as the primary marketing contact for assigned partners, KOLs and advisory boards
  • - Proactively identify and cultivate relationships with emerging organizations and influencers in the Healthcare space
  • - Facilitate alignment between partner and internal stakeholders (sales, product, brand, etc.)
  • - Manage partner communications, onboarding, and enablement
  • - Maintain a comprehensive partner database and manage ongoing partner communications

Requirements

  • Ideal candidate must reside on the East Coast or willing to work East Coast hours
  • Bachelor’s degree in Marketing, Business, or a related field required; MBA preferred.
  • 5–10 years of marketing experience, including 2–3 years in partnership, alliance, or channel marketing.
  • Healthcare education, healthcare marketing, or clinical industry experience preferred.
  • Experience using CRM, marketing automation, analytics, and other digital marketing platforms preferred.
  • Familiarity with AI and emerging technologies to improve marketing effectiveness, efficiency, and campaign performance.
  • Strong experience developing and executing partnership or co-marketing programs.
  • Ability to collaborate effectively with internal and external stakeholders in a fast-paced environment.
  • Willingness to work flexible hours as needed to support collaboration with international teams.
  • Willingness to travel up to 40%, including industry events, partner meetings, and tradeshows, as well as quarterly in office marketing engagements in the Wappingers Falls, NY office.

Benefits

  • Generous PTO & Holidays
  • Comprehensive Medical, Dental, and Vision
  • HSA & FSA Account Options, with employer HSA contribution
  • 401k with Employer Match & Profit Sharing
  • Tuition Reimbursement
  • Wellness Reimbursement Program
  • Professional Development Opportunities
  • Pet Insurance
  • Subsidized Cafeteria in NY based office
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Laerdal Medical

3.7 Glassdoor

Laerdal Medical is a world leader in healthcare education and resuscitation training. By using immersive technologies and data-centric insights we can help to increase survival and improve healthcare quality. We empower lifesavers, and healthcare workers, to help them save more lives.

Founded in 1940
Rogaland, NOR
1.7K employees (150 in marketing)
78% recommend to a friend
91% CEO approval

Salaries

Posted range

$95K/yr – $106K/yr

Taken straight from the job posting.

See all Laerdal Medical salaries

Marketing Team

Marketing Team Size
90 (5% of company)
Median Tenure
9.2 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
211.9K
Monthly Google Ads Budget
$3.9K
Traffic Source Mix
Search
34.4%
Direct
22.2%
Referral
3.4%
Social
1.9%
Paid
0.5%

Headcount Trend

Current headcount: ~1.7K

News about Laerdal Medical

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Partnerships Marketing Manager

Laerdal Medical · USA · On-site