Responsibilities

• Own and cultivate marketing relationships with our strategic partners working in tight coordination with Sovos alliance managers to align on joint priorities, campaign roadmaps, and growth objectives
• Develop and execute marketing plans with partners that drive measurable pipeline and revenue, including joint value propositions, campaign roadmaps, budgets, and success metrics
• Design, execute, and follow up on pipeline-generating joint marketing activities, including multi-channel campaigns, ABM programs, BANT-qualified demand generation, webinars, and events
• Implement AI-driven personalization at scale to deliver, execute, and report on joint marketing activities
• Collaborate with Product Marketing, Growth Marketing, Field Marketing, Business Development, and Partner Account Managers to align messaging, coordinate integrated programs, and drive business objectives
• Mentor junior team members by sharing best practices and fostering a culture of learning and accountability
• Leverage cutting-edge AI and automation tools to optimize campaign performance and build campaign content

Requirements

• Several years of partner marketing, B2B demand generation, integrated campaign management, or field marketing experience
• Proven experience building and scaling strategic partnerships with global consulting firms and/or major technology platforms
• Demonstrated ability to develop joint marketing strategies and execute multi-channel campaigns
• Experience with marketing automation platforms, Salesforce, and ABM orchestration tools (6Sense, Influ2, Dreamdata, or similar)
• Strong track record leveraging AI tools and automation to optimize campaign performance and personalization
• Data-driven approach with ability to analyze performance metrics and translate insights into action
• Excellent project management and communication skills

Preferred

• AI-forward: You actively leverage AI tools across all aspects of marketing—from content creation and personalization to data analysis and optimization
• Strategic yet hands-on: You develop the strategy and execute the work
• Metrics-focused: You make decisions based on data and hold yourself accountable to measurable outcomes
• Collaborative: You excel at building relationships across organizations and aligning cross-functional teams
• Make It Happen mentality: You\'re resourceful, proactive, and take ownership of results