Responsibilities

• Build and maintain a partner marketing toolkit: co-branded collateral, battlecards, solution briefs, objection handling guides, demo assets, and sales playbooks tailored to partner sales motions
• Create partner-facing content that positions Schoox clearly within the context of the larger HCM or workforce management platforms our partners sell — helping partner reps articulate the Schoox value proposition alongside the partner's solutions
• Develop and maintain partner onboarding and training materials to accelerate time-to-productivity for new reseller and referral partners
• Ensure partner teams are current on Schoox product updates, positioning changes, new proof points, and competitive differentiators
• Design and execute joint marketing campaigns with strategic partners — including campaigns, webinars, event sponsorships, and content co-creation
• Build co-marketing plans aligned to partner go-to-market priorities; negotiate and manage partner marketing development funds (MDF) where applicable
• Coordinate Schoox presence at partner-hosted and partner-adjacent events, including UKG Aspire, partner events, and other industry conferences
• Track and report on co-marketing program performance; optimize for partner-sourced pipeline contribution and influenced revenue
• Work with channel sales leadership to identify gaps in partner pipeline and develop targeted marketing programs to address them
• Support partner lead generation efforts by providing campaign-in-a-box programs, customizable assets, and co-branded landing pages that partners can execute independently
• Maintain visibility into partner-sourced and partner-influenced pipeline; report regularly to marketing, sales, and channel leadership on channel marketing contribution
• Serve as the marketing point of contact for channel partners — building strong working relationships with partner marketing and sales teams
• Manage the partner marketing content library: keep assets current, organized, and accessible through our partner portal or equivalent channel
• Collaborate with Sales Enablement and Product Marketing to ensure partner materials reflect current positioning, approved proof points, and competitive messaging