Sr. Partner Marketing Manager

USA (Remote)

$106K/yr – $223K/yrSenior Level5+ years expFull time

Posted 17 hrs ago

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Job Summary

Own partner demand generation and GTM execution across partnered solutions, guiding strategy, campaigns, measurement, and alignment with CSA and industry priorities.

Own the full partner marketing funnel and quarterly reviews.
Align with partner leaders and COE for scalable campaigns.

Job Description

Responsibilities

Analyze market dynamics (trends, competitive landscape, customer behavior, whitespace) to inform GTM campaigns and partner selection.
Lead execution of strategic GTM plans aligned to Partner Business Plans (PBP), advising partners on funnel strategy, content, messaging, tactics, and operations.
Manage marketing investments to drive partner impact in priority areas.
Activate multi‑tactic partner marketing campaigns, co‑sell offers, and win amplification.
Align partners to CSA & industry priorities through joint business planning and Americas integration; document and share joint value propositions.
Collaborate with partner leaders and CMOs to tailor GTM plans to strengths and market positioning.
Maximize investments via programs such as One Azure, Security Investment, Co‑Op, and EPI; leverage global tools to scale reach and increase direct partner activation.
Drive partner readiness and designation attainment.
Apply the Partner Marketing Funnel Framework to portfolio execution and outcomes.
Activate GTM plans with partners and stakeholders, track KPIs, and adjust via monthly rhythm of business (RoB).

Requirements

Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience
OR equivalent experience.

Preferred

Master's Degree in Business Administration, or related field AND 4+ years sales, marketing, technology-based, or business development experience OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years sales, marketing, or business development experience
OR equivalent experience.
Experience developing customer insights and incorporating them into innovative GTM plans with partners.
Experience with public cloud platforms and solutions; foundational technical proficiency.
Strong marketing fundamentals and lead qualification experience.
Demonstrated ability to drive cross‑team alignment and collaborate with senior partner leaders/CMOs.
Experience with partner marketing programs and investment vehicles (e.g., One Azure, Security Investment, Co‑Op, EPI).
Proven data‑driven decision making and ROI measurement.

Microsoft

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