Responsibilities

• Partner with senior leadership to shape and execute a creator talent strategy aligned with Hearst's brands, audiences, editorial priorities, and commercial objectives.
• Build and manage a scalable creator acquisition pipeline, establishing talent profiles, evaluation criteria, vetting standards, outreach strategies, and pathways for developing high-potential relationships.
• Oversee talent strategy and execution for creator-led editorial and video franchises, partnering closely with editorial teams and production partners from concept development through activation.
• Own the end-to-end creator partnership lifecycle, including outreach, deal structuring, negotiation, onboarding, activation, relationship management, renewals, and long-term partnership growth.
• Cultivate trusted relationships with creators, agents, managers, and other talent representatives while expanding Hearst's creator network.
• Serve as a senior liaison across editorial, commercial, production, and talent teams, translating editorial concepts and advertiser objectives into effective talent strategies.
• Partner with commercial and revenue operations teams to position creator capabilities, audience strengths, and content formats as compelling client-facing opportunities.
• Develop and test emerging creator-led commerce and performance partnership models while establishing scalable partnership standards and overseeing contracting workflows with Legal.
• Lead and develop a team responsible for talent coordination, creator communications, partnership operations, and relationship management.
• Maintain visibility into the creator pipeline, active negotiations, partnership performance, and future opportunities to inform strategic planning and resource allocation.

Requirements

• 8+ years of experience in talent partnerships, talent management, creator partnerships, influencer marketing, branded content, entertainment, media, or equivalent experience.
• Demonstrated success sourcing talent and negotiating complex creator, influencer, or entertainment agreements, including deliverables, usage rights, exclusivity, and commercial terms.
• Strong relationships across the creator, talent management, agency, and representation ecosystem.
• Deep understanding of the creator economy, digital talent landscape, and social media platforms.
• Experience translating creator capabilities into compelling editorial, audience, and commercial opportunities.
• Proven ability to build scalable partnership frameworks, operational processes, and negotiation standards.
• Experience leading cross-functional initiatives involving editorial, sales, production, legal, and revenue teams.
• Experience managing and developing high-performing teams.
• Excellent communication, negotiation, judgment, and stakeholder management skills.
• Ability to thrive in a fast-paced, evolving environment while exercising discretion with confidential business plans, talent relationships, and negotiations.

Benefits

• - Work with the Best: Collaborate with top-tier professionals across media, advertising, tech, fashion, lifestyle, and publishing, shaping the future of these dynamic industries.
• - Grow Your Skills: Unlock your potential with access to innovative training programs, immersive workshops, and exclusive industry events.
• - Work-Life Harmony: Enjoy the flexibility of hybrid work, empowering you to balance professional success with personal priorities.
• - Foster Connection & Belonging: Join our Employee Resource Groups and help create a welcoming workplace where everyone feels valued and empowered.
• - Wellness First: Prioritize your well-being with a comprehensive benefits package that includes medical, dental, and vision insurance from Day 1.
• - Plan for Your Financial Future: Enjoy competitive financial perks, including a 401(k) plan with a generous company match.