Sr. Manager, Partner Marketing
Pioneers
USA (Remote)
In-houseFull-timeSenior level7+ years exp.
19 hrs ago
Partner Marketing Manager
San Francisco, CA (Hybrid)
$117K/yr – $161K/yrSenior Level6+ years expFull time
Posted 7 weeks ago
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Job Summary
Own the partner GTM engine by turning Plaid’s product areas into partner-facing messaging, then drive joint campaigns that move awareness, demand, and adoption across an ecosystem of technology and consulting partners.
- Co-create partner propositions and launches that align with Plaid goals and partner needs
- Develop enablement materials and scalable content to empower partners at scale
- Monitor performance, optimize ROI, and keep cross-functional stakeholders aligned on joint marketing plans
Job Description
Responsibilities
- Partner closely with Partnership Leaders to understand key priorities and identify where we have marketing leverage
- Translate business objectives into clear GTM plans covering propositions, launches, campaigns, enablement, and performance measurement
- Identify and develop partner-led propositions that meet partner needs while aligning to Plaid's company goals
- Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption
- Develop scalable content campaigns to engage a broad range of existing partners
- Analyze performance data to optimize campaigns and improve ROI across the partner channel
- Act as the primary GTM contact for partners on propositions, launches, campaigns, and enablement
- Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content
- Ensure partners are launch-ready and confident to sell effectively
- Deeply understand Plaid's product areas across Credit, Lending, and Banking and translate them into partner-relevant messaging
Requirements
- 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing
- Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation
- Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities
- Experience shaping joint messaging with partners and translating product positioning into partner-ready content
- Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model
- Deep understanding of the partner channel funnel, sales cycle, and product lifecycle
- Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications
- Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences
- Experience at a high-growth technology company
- Experience in payments, financial technology, Credit, Lending, or Banking
Benefits
- Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k).
Plaid
Plaid is a data network that powers the tools millions of people rely on to live a healthier financial life. Plaid works with thousands of companies like Venmo, SoFi, and Betterment, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers more than 12,000 financial institutions across the US, Canada, UK and Europe. Headquartered in San Francisco, the company was founded in 2013 by Zach Perret and William Hockey.
