Responsibilities

• Support our overall ecosystem strategy in identifying partners, programs, and investments that can drive advertiser adoption, revenue, and ecosystem growth.
• Develop differentiated go-to-market strategies across technology, measurement, and other strategic partner segments.
• Build and scale partner marketing frameworks that prioritize resources based on partner potential, advertiser impact, and business opportunity.
• Design and execute integrated co-marketing programs across launches, campaigns, events, content, webinars, customer stories, and other demand-generation channels.
• Partner with product and our partnerships teams to translate strategic relationships and product integrations into compelling advertiser-facing value propositions.
• Drive advertiser acquisition and activation through partners, including programs designed to onboard new advertisers, grow spend, and accelerate adoption of new capabilities.
• Create scalable partner enablement programs and marketing materials that help partner sales and customer teams confidently position and sell ChatGPT Ads.
• Develop joint messaging, positioning, launch narratives, and marketing assets in close partnership with Product Marketing, Communications, Product, Legal, and Brand.
• Identify and develop customer and partner stories that demonstrate how advertisers are using ChatGPT Ads and the impact of conversational advertising across the customer journey.
• Establish measurement frameworks for partner marketing, connecting programs to advertiser activation, pipeline, revenue, product adoption, and other business outcomes.

Requirements

• Have 8+ years experience in partner marketing, platform marketing, product marketing, ecosystem marketing, or a related role in advertising or technology.
• Understand the digital advertising ecosystem and how advertisers work across buying platforms, agencies, measurement providers, and marketing technology.
• Have experience building partner programs from the ground up and turning one-off partnerships into scalable go-to-market motions.
• Can move comfortably between strategy and execution, from defining an ecosystem framework to launching a campaign with a partner.
• Are highly cross-functional and know how to align teams with different incentives, priorities, and ways of working.
• Have strong positioning and storytelling instincts and can translate technical integrations into simple, compelling customer value.
• Have experience developing and executing external-facing programs, including events, webinars, partner activations, and other customer-facing initiatives.
• Use data to determine where to invest, which programs to scale, and whether marketing activity is translating into meaningful business outcomes.
• Are comfortable operating in an emerging category where the playbook is still being written.
• Have experience working with senior executives and external partners and can represent the business with credibility in high-visibility situations.