Partner Marketing Lead, Resellers

Responsibilities

• Set the marketing strategy for the reseller track, including priorities, investment choices, and quarterly and annual plans that connect partner activity to registered pipeline and reseller revenue
• Define the reseller marketing playbook and co-marketing standards, and keep them current as the program launches and expands
• Represent the partner marketing perspective in program design, working with Partnerships, Commercial Operations, and Legal on how benefits, MDF, and tier criteria will work in practice
• Build joint marketing plan templates for reseller partners, including campaign calendars and success metrics
• Source, select, and manage the agency partners that support reseller programs globally, including scope, budgets, quality standards, and performance reviews, and build a regional roster that can scale as the program expands
• Run partner-led campaigns with those agencies, using co-branded and localized kits for each market, and help partners adapt them for their own buyers
• Own partner marketing funds (MDF) end to end: help partners build proposals, track approvals and documentation, and connect every funded activity to registered pipeline
• Help partners reach their next tier by planning the customer stories, certification pushes, and public proof points each tier requires, on a timeline that fits the January and July tier reviews
• Turn partner wins into customer stories with Customer Marketing, from interview through partner and Anthropic approvals
• Coordinate joint announcements and press with Anthropic Communications, managing review timelines and holding partner copy to Anthropic's messaging and brand standards

Requirements

• Have owned marketing strategy for a partner or channel program, setting priorities and investment decisions rather than only executing against them
• Have built and run co-marketing programs with channel, reseller, or distribution partners, including partner-funded budgets (MDF, co-op, or similar) and ROI reporting
• Have sourced and managed agencies or contractors across multiple regions, including scoping work, managing budgets, and holding quality standards
• Have run marketing programs across multiple international markets
• Understand indirect sales motions, including how partners find, register, and close deals, and can write marketing that reaches partner sellers as well as end customers
• Can build joint plans and value propositions that articulate clear business outcomes for customers
• Have defined success measures for a partner or channel program and used the results to change investment decisions
• Are skilled at tracking program performance in a CRM or equivalent system, and can turn that data into clear recommendations
• Write clearly and precisely, and can hold partner-produced copy to brand and approval standards
• Build trusted relationships with partner marketing and sales teams, and can move priorities forward with partners you don't manage

Preferred

• Have 7+ years of marketing experience, with significant focus on partner marketing in B2B technology environments
• Have launched or scaled a partner program from its early stages, including tier design, benefits, and promotion criteria
• Have produced partner-led customer stories, including managing approvals and public announcement timelines
• Have experience with cloud marketplace reseller motions, such as private offers or co-sell programs
• Have localized marketing content and campaigns for multiple international markets
• Have established relationships with resellers, distributors, or systems integrators
• Have experience with partner relationship management tools and Salesforce partner data
• Understand enterprise AI use cases across industries and functions
• Have set standards for or mentored other marketers, formally or informally
• Have used Claude or other AI tools to scale their own marketing work