Part-Time E-Commerce Marketing & Advertising Manager

Charlotte, NC (Remote)

$30K/yr – $40K/yrMid Level5+ years expPart time

Posted 21 hrs ago

Job Summary

Own end-to-end ecommerce advertising across Amazon, Walmart, TikTok, Google, and WooCommerce, driving profitable growth through campaign optimization, strategic launches, and data-driven reporting.

Lead cross-platform ad strategies to maximize sales and visibility.
Define budgets, monitor performance metrics, and optimize for profitability.
Provide regular, actionable performance insights and recommendations.

Job Description

Responsibilities

Manage and optimize Amazon Ads campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display where applicable.
Develop advertising strategies to increase sales, improve visibility, and achieve profitable growth.
Conduct keyword research, competitor analysis, bid optimization, and search term analysis.
Monitor and optimize ACoS, ROAS, TACoS, conversion rates, and advertising spend.
Identify underperforming campaigns, reduce wasted ad spend, and improve advertising efficiency.
Manage campaign budgets and allocate spending based on performance and business priorities.
Support new product launches and develop advertising strategies for new listings.
Provide regular performance reports with actionable recommendations.
Manage and optimize Walmart Connect advertising campaigns.
Improve product visibility, keyword targeting, and advertising efficiency.

Requirements

At least 5 years of hands-on experience managing Amazon Ads and PPC campaigns.
Demonstrated success optimizing Amazon advertising performance and growing e-commerce sales.
Strong understanding of keyword research, bid management, campaign structure, budget allocation, and advertising analytics.
Experience analyzing ACoS, ROAS, TACoS, conversion rates, and campaign profitability.
Practical experience with at least one or more additional platforms, such as Walmart Marketplace/Walmart Connect, TikTok Ads, Google Ads, Google Shopping, or WooCommerce.
Strong analytical skills and the ability to translate performance data into actionable improvements.
Ability to work independently, manage priorities, and deliver measurable results in a remote environment.
Excellent communication skills and the ability to provide clear performance updates.

Preferred

Experience managing advertising for children's products, educational products, toys, books, or consumer products.
Experience with Amazon Seller Central, Walmart Seller Center, TikTok Shop, Google Merchant Center, and WooCommerce.
Familiarity with product listing optimization, SEO, conversion rate optimization, and promotional planning.
Experience supporting new product launches and growing sales for emerging brands.
Experience with analytics and reporting tools such as Google Analytics 4, advertising dashboards, and spreadsheet-based reporting.
Experience managing advertising across multiple marketplaces while coordinating budgets and inventory availability.

Benefits

401(k)
Retirement plan

Salaries

Posted range

$30K/yr – $40K/yr

Taken straight from the job posting.

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