Responsibilities

• Marketing Strategy & Business Growth: Own and execute TopFoxx's marketing strategy across every revenue-generating channel, with quarterly, monthly, and campaign-specific plans.
• Build and own the marketing calendar so every launch, promotion, and seasonal campaign is planned and executed, and run the bi-weekly marketing meeting.
• Find new growth opportunities through customer insights, market research, and competitor analysis, prioritizing by impact and ROI.
• Own the end-to-end customer journey and funnel: acquisition, conversion, retention, and lifetime value.
• Creative & Video Leadership (Make and Guide Content That Converts): Own the creative vision and make video that converts. You can make content yourself, even scrappily: filming on your phone, editing in Canva, or directing a video editor. What matters is the creative eye and the ability to make, guide, and lead content that sells.
• Get UGC creators, contractors, and the team producing volume that ships consistently, and guide them on exactly what to make for instagram & tiktok ads or organic.
• Build and elevate the offer with copy that sells on product pages, ads, and email, built on emotion, not just features.
• Review and approve all creative before it goes live, keeping a consistent, premium brand identity, and contribute ideas for launches, packaging, website, and brand storytelling.
• Paid Media & Organic Social Growth: Own the creative strategy for paid media, developing high-converting ad creative for Meta, TikTok, Google, and emerging platforms.
• Lead organic growth across TikTok, Instagram and YouTube Shorts, including founder-led content: planning, scripting, filming, editing, publishing, and optimization.

Requirements

• 5+ years in digital, growth, creative, or brand marketing, preferably DTC ecommerce, used to wearing many hats.
• 3+ years leading creative or marketing teams with real accountability.
• You strategize AND execute: just as comfortable building the plan as filming, editing, and shipping it yourself.
• Strong copywriting that sells, a sharp eye for the offer and conversion, and the ability to shoot, direct, and edit short-form video.
• Experience making creative for paid media (Meta, TikTok, Google) and briefing or managing an agency.
• Experience with Shopify, Klaviyo, and GA4, and fluent in setting up KPIs and tracking correct ROAS, CAC, CTR, CVR, and AOV.
• Comfortable on camera, AI-proficient, and able to juggle many projects at once, produce high-quality work fast, and pivot as needed.
• You are scrappy with a shoestring budget.

Preferred

• Startup/small business experience with limited budgets.
• Willingness to learn and grow.
• Experience in fast-moving ecommerce startup environments with lean budgets.

Benefits

• Compensation built to grow.
• Flexibility. The hours are long but flexible as one needs, with a WFH you can earn after 6 months here, negotiable how much WFH needed, based on results.
• Free Sunglasses, Access to DTC fun events to learn from, office space with amenties and much more.