Responsibilities

• Retailer & Third-Party Partnerships: Develop relationships with retailer site-merchandising teams, vendors, and third-party partners to advance strategic collaborations, category shifts, events, and channel growth.
• Digital Merchandising & Shopper Experience: Work with retailers and internal partners to implement digital services, site stories, content proposals, and broader digital merchandising and UX initiatives.
• Traffic & Path-to-Purchase Initiatives: Identify opportunities to support online traffic and improve the path to purchase, including online events, retailer activations, and other channel-specific initiatives.
• eAssortment, Bundling & Basket Building: Develop e-assortment and bundling opportunities, including virtual bundles, routine builders, and other digital experiences designed to support basket building.
• Emerging Channel Coordination: Coordinate the operational components of emerging platforms and services, including TTS, Instacart, Shipt, and DoorDash, as applicable.
• TTS Business Coordination: Manage TTS business activities, including assortment strategy, sales projections, and vendor and affiliate coordination.
• Hero Product Strategy: Define and maintain the online Hero product approach, coordinating with Sales and Trade Marketing to support product visibility and performance.
• Medical Advocacy: Partner with Medical and other internal teams to ensure relevant medical needs are accurately communicated and addressed throughout the retailer ecosystem.
• Online Performance & Shopper Insights: Work with internal partners to surface themes from shopper reviews and escalate significant customer-service issues for appropriate follow-up.
• Cross-Functional Collaboration: Partner with Commercial Strategy, customer teams, Marketing, Category Development, Medical, CDMO/CDAO, and other relevant teams to align initiatives and support execution.

Requirements

• Bachelor’s degree in Marketing, E-Commerce, Commercial Strategy, Data Analytics, or a related field.
• 5–8+ years of experience in e-commerce, digital marketing, channel development, or commercial strategy within an FMCG/CPG environment.
• Experience working with retail partners, digital merchandising, e-commerce activations, or third-party platforms is preferred.
• Technical Skills
• - Comfort using e-commerce analytics and retailer tools.
• - Ability to use business and shopper insights to develop practical recommendations and coordinate execution across teams.