Responsibilities

• Digital P&L: Own revenue, contribution, and growth targets for the ecommerce channel. Plan and manage the budget across media, tools, and headcount.
• Digital strategy: Build and run a digital growth strategy aligned with brand and corporate strategy, integrating site, paid, email/SMS, affiliate, and influencer channels, and managed by and responsive to metrics.
• Digital flagship: Treat krewe.com as the brand's flagship store, leading site operations, digital merchandising, and the conversion roadmap, with an experience held to the same standard as our boutiques. Advance site architecture, data capture, and path-to-purchase optimization so the site drives both paid and organic sales.
• Customer acquisition: Direct customer acquisition across Meta, Google, TikTok, and emerging paid channels. Mature these from growth-stage tactics into organized, measurable growth engines with sound attribution.
• Retention and CRM: Own email, SMS, and lifecycle marketing in-house. Build segmentation and a nuanced conversion strategy across customer cohorts.
• Metrics and reporting: Consistently review channel performance, reporting on and highlighting insights, trends, and opportunities for the leadership team. Own the digital KPI stack and forecast accuracy.
• Team leadership: Build, develop, and lead the digital team, including site, performance marketing, and retention, setting goals that ladder to company priorities.
• Collaboration: Partner with Brand Marketing on launches, campaigns, and creative deployment within established creative-review SOPs, and collaborate with our Retail and Wholesale channels to deliver store traffic and awareness in new markets.

Requirements

• 10+ years of direct-to-consumer digital and ecommerce experience, with 5+ years leading teams and owning a P&L.
• Experience in luxury, fashion, or premium consumer brands required; you understand how to grow a brand-led business without discounting your way there.
• Experience as a functional owner, setting strategy, owning budgets, and being accountable for outcomes, not just executed within someone else's framework.
• You have built or scaled in-house performance marketing and retention functions, and you are fluent in attribution, incrementality, and the current paid media landscape.
• Deep knowledge of Shopify Plus, GA4, and the modern DTC tool stack; strong command of SEO, CRO, and lifecycle marketing.
• Analytical and decisive with the ability to interpret data quickly, act on it, and explain the why to a leadership team.
• Experience with international ecommerce and omnichannel retail is a strong plus.
• You thrive in a founder-led creative environment and know how to pair commercial discipline with a distinctive brand voice.

Benefits

• Competitive wage
• Group health plans: health, vision and dental insurance
• Welfare benefits: life, ad&d, supplemental voluntary coverage
• FSA Plan & HSA Program
• 401(K) Investment Options
• Adoption Assistance, EAP, Commuter Benefits
• Paid Parental Leave
• Quarterly Cultural Spend
• Ongoing Training and Development, an Educational Allowance
• 10 paid holidays and Paid Time Off accrual