Part-Time Digital Marketing Specialist

Responsibilities

• Own our social media
• Publish at least 3 creative, compelling posts per week across Instagram, Facebook, and other channels as they make sense.
• Shoot and edit original video on property and around the area. Locally shot video is our top priority.
• Use AI tools (for ideas, editing, captions, graphics) to work faster and more creatively. We encourage it.
• Engage with our community and track what's working.
• Write a weekly blog for dog owners
• Publish one post per week that gives dog owners real value: dog-friendly hikes and breweries, travel tips, seasonal safety, gear, and more.
• Weave in the Barkwells experience naturally, and write with search in mind so people find us.
• Create and manage our monthly newsletter
• Produce a monthly email our guests look forward to opening.

Requirements

• 1–3+ years of hands-on social media or content marketing (professional, freelance, or a strong personal or school portfolio).
• A portfolio that shows short-form video you shot and edited yourself.
• Clear, warm, engaging writing style for blogs, captions, and email.
• Comfort with tools like Canva, CapCut or Adobe Premiere, HubSpot, Meta Ads Manager, and AI creative tools.
• Self-motivated and organized. You'll plan your own content calendar and hit deadlines without being chased.
• Love of dogs. You'll be filming them a lot.
• Lives within driving distance of Mills River for regular on-site shoots.

Preferred

• Meta Ads Manager experience with booking or sales results, hospitality or travel marketing, drone footage, and knowledge of the WNC event scene.

Benefits

• Flexible hours and mostly remote work, with a beautiful mountain property as your studio.