Part-Time Digital Campaign Freelancer

Responsibilities

• Build and launch campaigns according to approved media plans, budgets, flighting and objectives
• Manage day-to-day campaign performance, pacing and delivery
• Optimize campaigns toward established KPIs, including creative, audience, bidding and placement optimization
• Build and maintain targeting and audience structures using the best available first-party and platform data
• Traffic creative and copy using established campaign documentation, URLs and tracking parameters
• Perform rigorous QA before and after campaign launches in search of errors and unwanted AI platform optimizations
• Monitor campaigns regularly and proactively identify performance, pacing, tracking or delivery issues
• Make routine optimizations within established strategy and escalate larger recommendations involving budget allocation, platform mix, objectives or significant strategic changes
• Collaborate closely with SpotCo's digital media and strategy teams to ensure campaigns execute against the approved plan

Requirements

• 2 years’ experience in media buying within the digital landscape
• Proficiency in Meta Ads Manager and Google Ads Manager
• Extreme attention to detail and strong ability to multitask / prioritize projects
• Strong interpersonal skills and ability to communicate effectively with a range of personalities
• Can start on Monday, 10/19
• Able to work 10 – 15 hours/week sometime between 10 AM EST – 6 PM EST

Preferred

• Love of theatre and the arts a plus