Part-Time Content Creator – Social Media & Brand Growth

Responsibilities

• Develop content using effective hooks, scripts, storytelling, and platform-appropriate formats.
• Collaborate with real estate agents, local businesses, and community partners to capture content.
• Edit and deliver high-quality videos and other content within established deadlines.
• Create and publish regular Instagram and Facebook Stories.
• Write website articles optimized for search engine optimization (SEO) and generative engine optimization (GEO).
• Research relevant topics and keywords to develop useful website content focused on real estate, local communities, businesses, and lifestyle.
• Design and publish a weekly newsletter for Hi Tampa Bay.
• Review social media analytics and performance metrics to identify opportunities to improve content and engagement.
• Use Google Analytics to monitor website traffic and evaluate content performance.
• Assist with Facebook and Instagram advertising campaigns.

Requirements

• Bachelor's degree in marketing, communications, journalism, or a related field, or equivalent work experience.
• At least one year of experience in social media management, content creation, digital marketing, or a related field.
• Knowledge of video editing tools such as CapCut and Instagram's editing tools.
• Experience reviewing social media performance and analytics.
• Willingness to learn and work with SEO, GEO, and marketing automation tools.
• Ability to work 20–30 hours per week.
• Availability for occasional in-person filming and content recording sessions in the Tampa Bay area.
• Ability to work independently, manage multiple projects, and meet deadlines.
• Portfolio or examples of previous work, including social media accounts managed, videos created, articles written, or other relevant content.
• Three professional character references, including each reference's full name, company, job title, relationship to the applicant, phone number, and email address.

Preferred

• Real estate marketing experience.
• Experience with long-form video production and YouTube content.
• Familiarity with SEO and GEO content writing.
• Experience with Google Analytics and website performance reporting.
• Experience with newsletter design and email marketing.
• Familiarity with ManyChat or similar marketing automation tools.
• Experience supporting Facebook and Instagram advertising campaigns.
• Experience with community outreach, local business marketing, or public relations.