Paid Social Specialist, Health Media

Responsibilities

• Set up, QA, and management of campaigns across Paid Social platforms including Meta, YouTube, TikTok, LinkedIn, Reddit, Pinterest, SnapChat, Twitter, etc., with understanding of account structure, ad creation, budget management, reporting requirements, client sector and industry considerations, landing pages & tracking requirements
• Provide strategic recommendation and guidance on pharma-specific rules and general FDA media knowledge
• Expertise in bidding & optimization solutions in the respective channels and what makes sense for the client based on goals/performance
• Ensure budgets are correctly optimized and managed according to forecast and/or plans
• Troubleshoot campaign challenges including tracking and measurement, collaborating with Strategy, Ad Operations, and Business Insights teams
• Clearly and proactively communicate performance shifts, challenges, and optimizations to internal and external stakeholders
• Monitor & analyze performance media data via daily, weekly, and monthly reports, or ad-hoc to drive optimization decisions
• Present performance updates and optimizations to clients on a regular and ad-hoc basis
• Support strategy development for clients, along with account and campaign forecasts, collaborating with Strategy and Integrated Client Services teams
• Perform accurate and timely billings and reconciliation

Requirements

• Minimum of 4 years’ experience in executing Paid Social campaigns
• Must have experience within healthcare/pharmaceutical space
• Experience with Meta (Facebook, Instagram), YouTube, TikTok, LinkedIn, Reddit, Google Analytics (or comparable Analytics platforms)
• Solid understanding of paid social media research and how to leverage data
• Understanding elements of strategic marketing performance planning and ability to participate to deliver against it
• Demonstrated success in owning high-quality campaigns with measurable results
• Ability to manage multiple projects with short timelines in a fast-paced environment; experience managing projects from concept to completion
• Self-motivated and productive both independently and in a collaborative team setting
• Ability to work well under pressure while maintaining accuracy, confidentiality, and professionalism
• Excellent written and oral communication skills; ability to think strategically

Preferred

• Bachelor’s Degree in Marketing, Advertising, related field of study, or experience in relevant field; Experience with Tableau or similar reporting software a plus
• Experience working in a media planning and/or buying capacity for an agency or advertiser
• Demonstrated complete understanding of agency planning procedures and internal capabilities
• Proven success in establishing, building, and maintaining relationships with clients
• Proficiency in Microsoft PowerPoint (deck building) and Microsoft Excel (Pivot Tables, VLOOKUPs), with ability to analyze data
• Familiarity with marketing and advertising principles, media concepts and terms, creative and budget requirements

Benefits

• competitive salary
• comprehensive benefits package
• 401(k) match