Paid Social & Programmatic Analyst

Responsibilities

• Day-to-day management of paid social campaigns across Meta, TikTok, Reddit and Snapchat
• Manage variable budgets to maximize scale while hitting ROAS targets, leaning in when performance beats target and pulling back when it doesn't
• Build and optimize per-performer campaigns for artists, teams and tours against a constant onsale calendar
• Run our dynamic and catalog-driven campaigns, working with product feeds and dynamic creative templates to keep thousands of live events served accurately
• Design and execute experiments and A/B tests across targeting, creative, copy and landing pages
• Contribute to incrementality and conversion lift studies with our Analytics team, helping design holdouts, interpret reads, and translate results into how we set budgets
• Partner with our Creative team on briefs and creative testing, and close the loop with performance results
• Work with Engineering on the internal tooling that automates campaign creation, helping define requirements and spot where automation is falling short
• Engage directly with our platform partners at Meta, TikTok, Reddit and Snap to push their capabilities toward our priorities rather than theirs

Requirements

• Bachelor's degree
• 2+ years of hands-on experience running performance advertising, with meaningful time on Meta and at least one other major social platform
• Experience managing variable, performance-led budgets at scale, where spend flexes against a ROAS or efficiency target rather than being fixed upfront
• An analytical, data-driven background with a proven ability to pull insight and narrative out of large datasets
• Strong project and time management skills, so you can hold many campaigns and requests at once without dropping them
• Strong verbal and written communication. You're at ease explaining a complex strategy to people who don't live in the ad platforms
• Comfort with a data toolbox: spreadsheets plus a BI or analytics tool such as Looker or Hex
• Curiosity about measurement. You've asked whether a campaign was actually incremental, not just whether the platform reported a good number
• Interest in live entertainment and sports. Knowing who's hot right now is a genuine advantage in this job

Benefits

• Discretionary annual bonus
• Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
• A WFH stipend to support your home office setup
• Unlimited PTO
• Up to 16 weeks of fully-paid family leave
• 401(k) matching
• Student loan matching program
• Health, vision, dental, and life insurance
• Up to $25k towards family building, reproductive health services and Gender-affirming care
• $500 per year for wellness expenses