Paid Social Media Strategist

Responsibilities

• Collaborate with media strategy/planning teams to develop paid social strategies, recommendations and activation plans across multiple clients, audiences and platforms
• Manage day-to-day paid social campaign responsibilities, including campaign setup, trafficking, quality assurance, monitoring, optimization and budget stewardship
• Translate client business and marketing objectives into platform strategies, audience approaches, creative recommendations and measurable campaign KPIs
• Analyze campaign performance and platform, audience and creative data to provide actionable insights and optimization recommendations
• Develop clear, client-ready campaign recommendations, performance reports, presentations and points of view
• Partner with the paid social media director, creative and social content specialists to connect paid social strategy with platform behavior, creative best practices and emerging content formats
• Collaborate with media, brand strategy, social content, data science, analytics and account management teams to create integrated audience and campaign insights
• Build and maintain collaborative relationships with social teams, technology providers and other external partners
• Stay current on emerging social platforms, ad products, creator opportunities, privacy developments, measurement capabilities and changes in consumer behavior
• Proactively educate internal and client teams about paid social trends, emerging opportunities and platform implications

Requirements

• Hands-on experience executing and managing paid social campaigns across platforms such as Meta, TikTok, LinkedIn, Reddit, Pinterest and Snapchat
• Working knowledge of emerging social and community environments, such as Discord, and the ability to evaluate their relevance based on client audiences, objectives and available advertising opportunities
• Understanding of creator-led media, influencer amplification, social commerce and emerging social content formats
• Experience building and managing both B2B and B2C audience-targeted campaigns across brand and performance objectives
• Strong analytical skills, including the ability to interpret platform, web analytics, conversion and audience data and translate findings into actionable recommendations
• Experience developing campaign reports, optimization analyses and client-ready performance narratives tied to business and marketing goals
• Familiarity with enterprise social advertising and management platforms such as Sprinklr, as well as native platform campaign-management tools
• Familiarity with web analytics, measurement and tagging tools such as Google Analytics, Adobe Analytics and platform conversion APIs or pixels
• Experience working with marketing technology platforms, including CRM, CDP and audience-management tools, to support targeting, measurement and campaign insights
• Ability to manage multiple budgets, timelines, campaigns and deliverables across multiple clients and brands

Benefits

• health and wellness options, agency perks and the flexibility of a hybrid work environment.