Paid Social Media Strategist

New York City, NY (On-site)

$53K/yr – $72K/yrMid Level2+ years expFull time

Posted 8 days ago

Job Summary

Own end-to-end paid social campaigns across multiple platforms, driving KPI performance through setup, optimization, and data-driven insights while collaborating with planning and analytics teams.

Own campaign setup, management, and optimization across Meta, X, LinkedIn, Snapchat, and TikTok
Partner with media planning and analytics teams to drive budget shifts and actionable recommendations

Job Description

Responsibilities

Implement digital ad campaigns across social ad platforms including Meta Business Manager, X (Twitter) Ads Manager, LinkedIn Campaign Manager, Snapchat Ads Manager, TikTok Ads Manager and others based on the media plan provided
Ensure campaigns meet and exceed client KPIs through campaign setup, management, and ongoing optimizations
Provide data-driven strategic insight and recommendations to campaign teams
Create and deliver regular reporting that demonstrates campaign performance to goal
Work with the media planning team to develop campaign strategy and onboarding plans along with recommendations on budget shifts to drive outcomes
Participate in select customer and partner agency phone calls
Stay up-to-date on paid social industry trends and political & advocacy requirements

Requirements

Bachelor's degree in marketing, business, communications, or related area OR relevant work experience
Minimum 2 years' relevant experience executing and optimizing digital paid ad campaigns
Meta Certification as a Media Buying Professional (410-101)
Hands-on knowledge of social media buying platforms such as Meta, X (Twitter), LinkedIn, etc.
Basic understanding of Google Analytics 4 and Google Tag Manager, and pixel implementation across social media platforms
Knowledge and experience using reporting dashboards and software
Strong Excel/Google Sheets skills
Strong ability to stay organized and focused while managing high volumes of detail-oriented work
Excellent verbal and written communication skills
Strong interpersonal skills, and the ability to function well in a collaborative, team-oriented environment

Advance Local

Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. As home to some of the nation’s top local media groups, software and data platforms, and marketing agencies, Advance Local strives to make a positive and lasting impact in the communities we serve. A company grounded with rich history and driven by creative innovation, Advance Local’s mission is to strengthen and empower the communities we serve. Our media groups include Advance Ohio, Alabama Media Group, Advance Media New York, MassLive Media, MLive Media Group, NJ Advance Media, PA Media Group, and Staten Island Media Group.We believe in our brands, our values, and each other and are united by our shared goals, culture of creative innovation and commitment to our communities we’ve been serving for more than a century. We're part of Advance, a private, family-owned business that owns, operates and invests in companies spanning media, entertainment, technology, communications, education and other promising growth sectors. Their mission is to build the value of the company over the long-term by fostering growth and innovation across their diversified portfolio. Advance’s portfolio of exceptional companies includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, and POP. Advance is also among the largest shareholders in Charter Communications, Warner Bros. Discovery and Reddit.For more details, please visit AdvanceLocal.com.

Founded in 1922

New York, New York, USA

525 employees (185 in marketing)

www.advancelocal.com