Paid Social Media Specialist

Responsibilities

• Own paid social campaigns end-to-end across all assigned accounts, inclusive of creative processes, targeting and segmentation, campaign planning & set-up, execution, optimization, and reporting.
• QA spec sheets to ensure accuracy.
• Confirm receipt of all relevant creative assets from the client/creative team.
• Monitor the accuracy and quality of creative assets.
• Identify opportunities to improve or scale performance, optimizing campaigns to meet and exceed short- and long-term goals.
• Monitor campaign performance and report relevant KPIs to the Supervisor.
• Track and manage budget pacing across campaigns, leading budget reallocations as needed.
• Collaborate with influencers/UGC creators to develop organic and paid social campaigns.
• Work with internal and external partners to create impactful social marketing programs.
• Contribute to the development and refinement of processes and procedures.

Requirements

• Deep knowledge of and proficiency in social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, & YouTube).
• Hands-on experience with content and editorial planning.
• Strong understanding of both brand and acquisition campaign strategies.
• Proven ability to set up, optimize, and scale paid social campaigns.
• Strong creative sensibility and attention to detail.
• Track record of adopting and championing innovative ideas and approaches.
• Excellent communication, collaboration, and organizational skills.
• Data-driven mindset with strong analytical capabilities and a test-and-learn mentality.
• Experience working with content creators/influencers is a plus.
• Intermediate-level graphic design abilities are a plus.

Preferred

• Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
• Agency experience preferred.
• Experience developing creative briefs and collaborating with design teams.
• Familiarity with tracking pixels, ad tags, and social performance analytics.

Benefits

• Comprehensive medical benefits: health, dental, vision, life, and AD&D coverage
• Generous vacation policy
• Holiday PTO + Work-from-Home Fridays
• Company contributions to 401(k) retirement savings
• Paid volunteer hours to support causes you care about
• Professional development opportunities
• Free snacks (mostly healthy!)
• Coffee Thursdays to fuel creativity
• Monthly lunch & learns to expand your expertise
• Quarterly town halls with food, prizes, and company updates