Paid Social Media Specialist

Los Angeles, CA (Hybrid)

$48K/yr – $60K/yrMid LevelFull time

Posted 3 days ago

Job Summary

Lead end-to-end paid social programs across multiple accounts, driving planning, execution, optimization, and reporting while collaborating with creators and internal partners.

Own the full campaign lifecycle from brief through optimization and reporting
Identify opportunities to scale performance and communicate KPIs to leadership
Coordinate with influencers/UGC creators and internal teams to craft impactful social programs

Job Description

Responsibilities

Own paid social campaigns end-to-end across all assigned accounts, inclusive of creative processes, targeting and segmentation, campaign planning & set-up, execution, optimization, and reporting.
QA spec sheets to ensure accuracy.
Confirm receipt of all relevant creative assets from the client/creative team.
Monitor the accuracy and quality of creative assets.
Identify opportunities to improve or scale performance, optimizing campaigns to meet and exceed short- and long-term goals.
Monitor campaign performance and report relevant KPIs to the Supervisor.
Track and manage budget pacing across campaigns, leading budget reallocations as needed.
Collaborate with influencers/UGC creators to develop organic and paid social campaigns.
Work with internal and external partners to create impactful social marketing programs.
Contribute to the development and refinement of processes and procedures.

Requirements

Deep knowledge of and proficiency in social platforms (i.e. Facebook/Instagram, Snapchat, Twitter, TikTok, Pinterest, & YouTube).
Hands-on experience with content and editorial planning.
Strong understanding of both brand and acquisition campaign strategies.
Proven ability to set up, optimize, and scale paid social campaigns.
Strong creative sensibility and attention to detail.
Track record of adopting and championing innovative ideas and approaches.
Excellent communication, collaboration, and organizational skills.
Data-driven mindset with strong analytical capabilities and a test-and-learn mentality.
Experience working with content creators/influencers is a plus.
Intermediate-level graphic design abilities are a plus.

Preferred

Bachelor’s degree in Marketing, Communications, Advertising, or a related field.
Agency experience preferred.
Experience developing creative briefs and collaborating with design teams.
Familiarity with tracking pixels, ad tags, and social performance analytics.