Paid Social Media Buyer, Meta Ads (Part-Time, Freelance)

Responsibilities

• Own Meta advertising campaigns from launch through ongoing optimization
• Monitor performance, pacing, and budgets across multiple client accounts
• Optimize campaigns against ROAS, CPA/CAC, CTR, conversion rate, and other core KPIs
• Analyze campaign and funnel performance to identify trends, issues, and opportunities
• Develop weekly performance reporting with clear insights and recommended next steps
• Identify and prioritize testing and optimization opportunities
• Analyze creative performance and collaborate with the broader team on creative testing strategy
• Maintain organized campaign structures and documentation
• Communicate proactively with internal team members and clients
• Participate in client calls and clearly articulate performance, learnings, and recommendations

Requirements

• 5+ years of hands-on Meta media buying experience , ideally in an agency or consultancy environment
• Experience managing multiple client accounts simultaneously
• Experience advertising within regulated industries is required
• Experience managing accounts across a wide range of monthly budgetsStrong understanding of how campaign structure, testing strategy, optimization, and budget allocation should adapt based on account size and available spend
• Strong understanding of performance marketing fundamentals and full-funnel measurement
• Ability to interpret performance data and turn it into clear, actionable recommendations
• Excellent written and verbal communication skills
• Comfortable working directly with clients and senior marketing leaders
• Availability for approximately 20 hours/week, with flexibility to accommodate client meetings, team syncs, and time-sensitive needs during U.S. business hours.
• Advanced proficiency with Meta Ads Manager

Preferred

• You’re likely a strong fit if
• - You take ownership of your accounts and proactively identify what needs attention
• - You can look beyond surface-level platform metrics to understand what is actually driving performance
• - You’re equally comfortable managing a leaner account with limited testing bandwidth and a high-spend account with significantly more data and complexity
• - Are dependable and communicative: you hit deadlines, flag issues early and keep the team updated without being chased. You’re able to clearly communicate what’s working, what isn’t, and what you recommend doing next with clients
• - You’re comfortable making optimization decisions independently while knowing when to escalate or collaborate
• - You can turn a strategic direction or rough concept into a clear execution plan
• - You pick up on feedback quickly and adapt in real time
• - You’re highly organized and comfortable managing multiple accounts and priorities
• - You’re able to work effectively and independently in a collaborative remote-work environment

Benefits

• Close collaboration with an experienced Fractional CMO and growth team
• Exposure to a diverse portfolio of health, wellness, and consumer brands
• The opportunity to own meaningful client work and directly influence growth strategy
• Flexible, remote work within a growing boutique consultancy
• Opportunity to expand your role as our client portfolio grows