Director, Paid Social

Responsibilities

• Leading paid social strategy across a portfolio of client accounts, with responsibility for planning, execution, optimization, testing, measurement, and performance storytelling
• Serving as a senior paid social partner to clients, including leading strategic conversations, performance readouts, growth planning discussions, and escalation recommendations
• Developing full-funnel paid social strategies across brand awareness, consideration, ecommerce conversion, retention, creative testing, incrementality, lift studies, MMM inputs, and MER/CAC/LTV analysis
• Managing six- to seven-figure monthly media budgets across fast-moving ecommerce, CPG, retail, lead generation, and/or consumer brand accounts with aggressive performance targets
• Overseeing paid social execution across platforms including Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit, and X
• Staying hands-on in advertising platforms and stepping in “on the keys” when needed to audit, troubleshoot, launch, optimize, or stabilize campaigns
• Partnering with paid search, client strategy, creative, analytics, and programmatic teams to identify cross-platform growth opportunities and ensure paid social strategy is integrated into broader media planning
• Translating client business goals into paid social recommendations that connect channel performance to revenue, acquisition, efficiency, retention, and long-term growth
• Managing, coaching, and developing 4–6 direct reports who are individual contributors, including regular 1:1s, performance management, career development, hiring support, and client-work coaching
• Providing account-specific guidance to junior team members on strategy, platform execution, analysis, communication, prioritization, and executive-ready storytelling

Requirements

• 7+ years of experience in paid media, with deep expertise in paid social strategy, buying, optimization, measurement, and client leadership
• Strong hands-on experience across Meta and TikTok, with additional experience across platforms such as
• Pinterest, Snapchat, LinkedIn, Reddit, and/or X Experience managing six- to seven-figure monthly paid media budgets
• A background in supporting ecommerce and/or CPG brands, ideally in fast-moving environments with aggressive acquisition, revenue, efficiency, or growth goals
• Full-funnel paid social experience across awareness, consideration, conversion, retention, creative testing, and measurement
• Working knowledge with advanced measurement approaches such as incrementality testing, geo testing, brand lift, conversion lift, media mix modeling, and creative experimentation frameworks
• Ability to lead strategic client conversations, build trusted relationships, navigate ambiguity, and make clear recommendations under pressure
• History of managing and developing direct reports, including coaching, feedback, performance management, and career development
• Strong cross-functional collaboration skills and the ability to partner effectively with paid search, client strategy, creative, analytics, programmatic, and other media teams
• Ability to move fluidly between strategy and execution, including stepping into platform work when the account or team needs it

Preferred

• Experience with Smartly, Sprinklr, or other AI-enabled advertising, automation, reporting, QA, or ad operations tools
• Working knowledge of paid search and how paid social fits within broader cross-channel media planning
• Proficiency in helping teams adopt AI-enabled workflows, automation, or process improvements
• Familiarity across additional media channels such as programmatic, retail media, influencer, lifecycle/email, SEO, or broader media strategy
• Experience contributing to new business pitches, strategic audits, or account growth planning Prior agency experience in an AOR-style model or with integrated, cross-functional client teams

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance