Paid Social Creative Strategist

Responsibilities

• Owning the performance creative strategy and testing roadmap for Ariat eCommerce across paid social, paid video, and digital channels., with a testing cadence that delivers meaningful creative diversity at volume.
• Writing clear, insight-led creative briefs that articulate the audience, the problem the product solves, the angle, the hook, and the success metric for every concept.
• Conducting ongoing competitive and category research to identify creative trends, formats, and messaging opportunities relevant to riders, workers, and outdoor consumers.
• Mining customer reviews, search data, site behavior, and CRM insights to surface the motivations and objections that shape high-performing creative.
• Partnering with brand creative, in-house production, and external creators and agencies to bring briefs to life as static, video, UGC, and motion assets that meet Ariat brand standards and ladder up to seasonal campaign strategies and product stories.
• Partnering with the paid media team to structure creative tests, and read results across hook rate, thumb-stop rate, click-through rate, cost per acquisition, and return on ad spend.
• Analyzing creative performance weekly, diagnosing why concepts win or lose, and translating findings into the next round of iterations and net-new concepts., scaling proven angles and formats while retiring fatigued creative on a disciplined cadence.
• Using AI tools to accelerate research, scripting, and variant production while maintaining Ariat brand quality.
• Presenting creative performance recaps and learnings to eCommerce, brand, and marketing leadership with actionable recommendations.
• Maintaining a creative learnings library and naming taxonomy so insights compound across teams and seasons.

Requirements

• 4+ years of experience in creative strategy, performance marketing, or growth marketing for a direct-to-consumer or eCommerce brand
• Strong data and analytical skills to translate data into creative insights and future briefs
• Proven track record of briefing and testing paid social creative that improved acquisition efficiency at meaningful spend
• Portfolio or case studies showing creative tests you've run, what you learned, and the business results
• Fluent in performance creative metrics (hook rate, hold rate, click-through rate, cost per acquisition, return on ad spend) and able to separate creative taste from what the data says
• Strong writer who can turn insight into a tight brief and a sharp hook
• Comfortable with failure as part of the process; treats underperforming creative as information, not a mistake
• Skilled relationship builder who earns trust with designers, editors, creators, and media buyers and can influence the final output without owning the pen
• Working knowledge of Meta Ads Manager and creative analytics tools such as Motion; experience with TikTok, YouTube, or programmatic video is a plus
• Exceptional cross-functional collaboration and project management skills; able to run multiple concepts through brief, production, launch, and readout at once

Preferred

• Experience in footwear, apparel, or outdoor and equestrian categories is a plus
• Experience with TikTok, YouTube, or programmatic video is a plus

Benefits

• Ariat’s holistic benefits package for full-time team members includes (but is not limited to):
• - Medical, dental, vision, and life insurance options
• - Expanded wellness and mental health benefits
• - Paid time off (PTO), paid holidays, and paid volunteer days
• - 401(k) with company match
• - Bonus incentive plans
• - Team member discount on Ariat merchandise
• Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.