Meta Ads Consultant

Responsibilities

• Lead group training, live campaign reviews, troubleshooting, and Q&A.
• Help founders assess whether their offer, website, tracking, and budget are ready for paid ads.
• Guide campaign setup, objectives, account structure, and budget allocation.
• Teach full-funnel advertising across awareness, consideration, and purchase.
• Review creative concepts, hooks, messaging, offers, and landing-page alignment.
• Help members build structured testing plans and interpret results.
• Diagnose performance using metrics such as CPM, CTR, CPC, conversion rate, customer acquisition cost, and ROAS.
• Explain how margins, average order value, and repeat purchases affect advertising decisions.
• Guide Meta Pixel and Conversions API fundamentals, event verification, and tracking troubleshooting.
• Recommend when to adjust creative, improve the website, pause a test, or increase spend.

Requirements

• Demonstrated hands-on experience managing Meta ads for eCommerce brands.
• Strong working knowledge of Meta Ads Manager, Shopify, campaign tracking, and advertising analytics.
• Experience developing creative testing strategies and making budget decisions based on results.
• The ability to distinguish advertising problems from offer, website, or tracking problems.
• Experience consulting, coaching, or teaching business owners.
• Clear communication and patience when explaining technical concepts.
• Confidence supporting smaller brands with realistic budgets, as well as brands preparing to scale.
• Willingness to learn our framework and proprietary AI tools.
• Please be prepared to discuss the brands and budgets you’ve managed, your specific responsibilities, and measurable results with context around spend, timeframe, and profitability.