Media Coordinator - Paid Social

Responsibilities

• The Media Coordinator will support the account management team, executing the tactical elements and reporting on the outcomes of our clients' Paid Social Media campaigns.
• This role will focus on executing paid media through social platforms like Meta, TikTok, Pinterest, Reddit, Snapchat and other emerging social media platforms.
• You'll adeptly prioritize multiple tasks and clients daily to ensure seamless campaign execution, balancing creative thinking with data-driven analysis.
• Support Media Strategists during campaign strategy development and plan execution
• Build and assist in management of paid social media campaigns across multiple self-serve platforms (Facebook/Instagram, Snapchat, Pinterest, etc.)
• Prepare weekly and monthly reports on client KPIs and analyze results
• Conduct research to inform and support media strategies and tactics
• Collaborate with Media Strategists to ensure all campaign details are addressed, including drafting insertion orders, confirming budgets, coordinating materials, and maintaining data accuracy in media plans
• Utilize trafficking and reporting tools to monitor delivery and results of digital campaigns (Google Campaign Manager, Google Analytics, AdSwerve, etc.)
• Coordinate with the Operations and Finance team to ensure timely billing

Requirements

• Bachelor’s Degree
• 0-2 years professional experience
• Strong quantitative and analytical skills, with comfort managing budgets and the math behind them
• Ability to turn campaign data into clear, accurate weekly and monthly reports
• Basic understanding of marketing and advertising principles, media concepts and terms, and creative and budget requirements
• Eagerness to learn self-serve ad platforms (Meta, TikTok, Pinterest, Snapchat, Reddit) and trafficking and reporting tools
• Research skills, plus curiosity about media trends and emerging platforms
• Highly organized and detail-oriented, keeping media plans, insertion orders and materials accurate and on track
• Able to prioritize, multitask and manage time under pressure
• Collaborative team player who also works confidently on their own and uses the resources at hand

Preferred

• Knowledgeable on aspects of digital and traditional media such as Paid Social Media, Search Engine Management, Search Engine Optimization, Digital Display, Mobile, Out-of-home, TV, Print, etc.
• Experience in META Ads Manager, Snapchat Ads, Pinterest Ads, Google Analytics, Google Ads, Google Looker Studio and/or Google Campaign Manager
• Excel master
• Understanding of Backbone’s core values
• A love of the outdoors
• Natural curiosity
• A sense of humor
• Be you, on our team. We seek to build an inclusive team and culture that values diverse lived experiences, backgrounds and skillsets.

Benefits

• Benefits: Health, Dental, Vision, 401k match
• Perks: Flex time, powder days, wellness incentives, work from home/remote work options, office kegs, team hikes, floats, runs and playtime