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Ariat International

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Country
🇺🇸US🇬🇧UK

Company overview

Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world.
Founded in 1993
Union City, California, USA
1.2K employees (186 in marketing)
www.ariat.com

Salaries

Typical salary range

$110,000 – $115,000

/ yr

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People

Hiring activity

Open marketing jobs over time

7 open now

Headcount trend

Company growth over the last 12 months

Headcount +11.6% year over year

Funding

Last raise

Private Equity, 19 years ago

Funding history

Nov 2006

Private Equity Round Ariat International

Audience

Monthly website visitors
4.6M
Month over month+11.5%
Quarter over quarter+12.8%
Top sourceDirect (52.9%)
Ad budget per month$218.1K
Average search rank51.7
Traffic source mix
Direct
52.9%
Search
36%
Referral
5.2%
Social
3.6%
Paid referral
2.1%

LinkedIn followers

Follower count and growth

Total followers

124K

12-mo growth

+27.5%

Monthly growth

+2.3%

News

Ariat to open first New Mexico store at ABQ Uptown ahead of Black Friday
Nov 26, 2025 • The Business Journals
Boot, apparel retailer Ariat to land on South Congress Avenue
Nov 18, 2025 • The Business Journals
The Inspiring Story of Ariat: Women, Innovation, and the Cowboy Boot Revolution
Nov 3, 2025 • Fibre2Fashion

Links

www.ariat.comLinkedInCrunchbaseX (Twitter)

Loading insights...

Open positions7 open marketing positions

Ariat International logo

Paid Influencer Specialist (Contract)

Ariat International

San Leandro, CA (Remote)

$25/hr - $30/hrIn-houseTemporaryMid level3+ years exp.
8 hrs ago
Ariat International logo

Paid Social Creative Strategist

Ariat International

San Leandro, CA (Hybrid)

$120K/yr - $140K/yrIn-houseFull-timeMid level4+ years exp.
2 weeks ago
Ariat International logo

Senior Manager, Paid Brand Media

Ariat International

San Leandro, CA (On-site)

$135K/yr - $145K/yrIn-houseFull-timeSenior level6+ years exp.
4 months ago
Ariat International logo

Sr. Analyst, Marketing Measurement (Contract)

Ariat International

San Leandro, CA (On-site)

$52/hr - $58/hrIn-houseContract
5 months ago
Ariat International logo

Senior Manager, Brand Marketing

Ariat International

San Leandro, CA (On-site)

$135K/yr - $140K/yrIn-houseFull-time
5 months ago
Ariat International logo

Sr Analyst, Marketing Analytics & Measurement

Ariat International

San Leandro, CA (On-site)

$110K/yr - $120K/yrIn-houseFull-timeSenior level2+ years exp.
5 months ago
View all 7 jobs

Ariat International insights

Company and marketing-team signals from saved company data and employee profiles. Use this before you apply, interview, or negotiate.

Founded
1993
Headquarters
Union City, California
Employees
1001-5000
11.6% growth last 12mo
Marketing team
186
15% of company
78 saved employee profiles are linked to this company.

Company stability and risk

Shows a quick risk view from growth, funding age, and news.

Main result
Low risk
Seed-stage · Growing 11.6% last 12 months · More mature · Last funding 3+ years ago
Trend
2022-10-31 -> 2025-11-24
Headcount (12 months)
+11.6%
Last funding round
235 months ago
Negative news (120 days)
0
Risk score1/7

Website traffic

Shows traffic size, change, and traffic sources.

Monthly website visitors
4.6M
Month over month+11.5%
Quarter over quarter+12.8%
Top sourceDirect (52.9%)
Traffic source mix
Direct
52.9%
Search
36%
Referral
5.2%
Social
3.6%
Paid referral
2.1%

Competitors and search

Shows competitors and key search metrics in one view.

Main result
0 competitor sites
Search traffic: 187.1K organic clicks / 259.1K paid clicks
Organic competitors
0
Paid competitors
0
Keyword change
+27,890
Ad budget per month
$218.1K
Average search rank
51.7

LinkedIn followers

Shows follower count and growth.

LinkedIn followers

Follower count and growth

Total followers

124K

12-mo growth

+27.5%

Monthly growth

+2.3%

Job openings

Shows open jobs, growth, and role changes.

Main result
3 open jobs
Open jobs trend: —
Trend
2024-03-01 -> 2026-02-01
Open jobs growth
—
Biggest role change
—
Latest open role
UX/UI Designer (Part-time, Contract)

Marketing team size

Shows saved marketing team size.

186
15% of the company • 78 saved marketing people

First hire or larger team

Shows if this looks like one hire or a bigger team.

Looks like larger team
Based on saved marketing team size: 186.

Funding

Shows saved funding data.

Last raise
Private Equity
19 years ago
Funding details
Amount raised
—
Last round
Private Equity
Last fundraise
19 years ago

News

Shows saved company news.

Ariat to open first New Mexico store at ABQ Uptown ahead of Black Friday
Nov 26, 2025 • The Business Journals
Boot, apparel retailer Ariat to land on South Congress Avenue
Nov 18, 2025 • The Business Journals
The Inspiring Story of Ariat: Women, Innovation, and the Cowboy Boot Revolution
Nov 3, 2025 • Fibre2Fashion