Responsibilities

• Leading planning and execution of upper-funnel paid brand media campaigns across TV, streaming TV, radio/audio, billboards/OOH, programmatic display, and ancillary channels.
• Building integrated campaign plans that align paid media flighting and timelines with organic, PR, influencer, and key brand moments like product launches and seasonal pushes.
• Developing audience strategy and segmentation frameworks, translating brand personas into precise media targeting parameters across channels.
• Supporting media planning and execution tied to brand partnership activations, ensuring co-branded and sponsorship-related media is integrated, on-strategy, and measured effectively.
• Partnering closely with the creative team to develop channel-specific briefs, manage ad specs and versioning, and ensure assets are built to perform in each format and placement.
• Managing external media agencies and platform partners, ensuring campaigns deliver on performance metrics, budget efficiency, and brand goals.
• Analyzing and reporting on campaign effectiveness, leveraging brand lift studies, reach/frequency, and media mix modeling to optimize spend.
• Staying ahead of media industry trends, pilot new opportunities, and evaluate new platforms to expand reach and relevance with key audiences.
• Monitoring competitive media activity, share of voice, and category trends to continuously sharpen our strategy and identify whitespace opportunities.
• Partnering with Sr. Director to manage budgets, forecasts, and reconciliations with precision.
• Being a resource and mentor for cross-functional partners, raising the bar on brand media thinking across the org.