9 hrs ago
Paid Influencer Specialist (Contract)
Ariat International
San Leandro, CA (Remote)Temporary$25/hr – $30/hr
Marketing jobs
2 marketing jobs
Marketing jobs in the US
Marketing jobs in the US
Paid Influencer Specialist (Contract)
San Leandro, CA (Remote)
$25/hr – $30/hrMid Level3+ years expTemporary
Posted 9 hrs ago
Job Summary
Lead influencer partnerships from strategy to delivery, owning creator sourcing, briefs, content pipeline, and collaboration with paid media while ensuring brand and compliance standards.
- Creator sourcing and vetting
- Content pipeline and approvals
- Collaboration with paid media and logistics
Job Description
Responsibilities
- Partnering with the Digital Program Manager to execute the Ariat paid influencer plan against seasonal brand priorities, product launches, and paid media needs.
- Sourcing, vetting, and recommending creators who align with Ariat s audience, values, and brand standards.
- Managing creator outreach, negotiation, and onboarding, including rate proposals, usage rights, and exclusivity terms, in partnership with the Digital Program Manager, Legal teams and outside agencies.
- Drafting creator briefs that translate campaign strategy and product stories into clear content direction, key messages, deliverables, and timelines.
- Owning the content pipeline from brief through draft review, feedback, revisions, approval, and final delivery, ensuring every asset meets brand, product, and FTC disclosure standards.
- Coordinating product seeding and sample logistics with product, eCommerce, and warehouse partners so creators have the right gear on time.
- Partnering with the paid media team to hand off approved creator content, secure whitelisting or Spark Ads permissions, and track which assets are live.
- Tracking creator deliverables, invoices, and payments; maintaining the influencer roster, contract records, and content library.
- Monitoring creator and category trends across Instagram, TikTok, YouTube, and Facebook to surface new talent and content opportunities for Ariat.
- Mine TikTok Content Suite for UGC creator content that aligns with seasonal brand campaigns; seek content approval and route to paid teams for inclusion in campaigns.
Requirements
- 3+ years of experience in influencer marketing, creator partnerships, or social media marketing, ideally for a consumer brand or agency.
Preferred
- Experience in workwear, footwear, apparel, agriculture, or trades-focused marketing is a plus.
Benefits
- This contract position may be eligible for select benefits through the payrolling agency. Benefits may include medical, dental, and vision insurance options and 401k.
Ariat International
Ariat International, Inc. is a leading manufacturer of innovative performance equestrian footwear, apparel and belts. Featuring a patented technology designed to deliver stability, durability and comfort, Ariat pioneered the application of advanced athletic shoe technology into English riding boots and authentic Western boots. Ariat products are sold in a network of retail outlets throughout the world.
Salaries
Posted range
$25/hr – $30/hr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
120 (10% of company)
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
2
Funding
Last Raise
Private Equity, 19 years ago
Funding History
- Nov 2006Private Equity
Traffic Signals
Monthly Visitors
4.6M
Monthly Google Ads Budget
$218.1K
Traffic Source Mix
Search
36%
Direct
52.9%
Referral
5.2%
Social
3.6%
Paid
2.1%
Headcount Trend
Current headcount: ~1.2K
News about Ariat International
Links
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