Paid Influencer Specialist (Contract)

Responsibilities

• Partnering with the Digital Program Manager to execute the Ariat paid influencer plan against seasonal brand priorities, product launches, and paid media needs.
• Sourcing, vetting, and recommending creators who align with Ariat s audience, values, and brand standards.
• Managing creator outreach, negotiation, and onboarding, including rate proposals, usage rights, and exclusivity terms, in partnership with the Digital Program Manager, Legal teams and outside agencies.
• Drafting creator briefs that translate campaign strategy and product stories into clear content direction, key messages, deliverables, and timelines.
• Owning the content pipeline from brief through draft review, feedback, revisions, approval, and final delivery, ensuring every asset meets brand, product, and FTC disclosure standards.
• Coordinating product seeding and sample logistics with product, eCommerce, and warehouse partners so creators have the right gear on time.
• Partnering with the paid media team to hand off approved creator content, secure whitelisting or Spark Ads permissions, and track which assets are live.
• Tracking creator deliverables, invoices, and payments; maintaining the influencer roster, contract records, and content library.
• Monitoring creator and category trends across Instagram, TikTok, YouTube, and Facebook to surface new talent and content opportunities for Ariat.
• Mine TikTok Content Suite for UGC creator content that aligns with seasonal brand campaigns; seek content approval and route to paid teams for inclusion in campaigns.

Requirements

• 3+ years of experience in influencer marketing, creator partnerships, or social media marketing, ideally for a consumer brand or agency.

Preferred

• Experience in workwear, footwear, apparel, agriculture, or trades-focused marketing is a plus.

Benefits

• This contract position may be eligible for select benefits through the payrolling agency. Benefits may include medical, dental, and vision insurance options and 401k.