Manager, Influencer Marketing (Independent Contractor)

Responsibilities

• Develop comprehensive influencer marketing strategies for dedicated campaigns that will be informed by campaign messaging and target audience definition
• Oversee all aspects of influencer campaign execution including: creator sourcing, vetting, outreach, brief development, creative content development, campaign launch, and comprehensive measurement, analysis and reporting, and all campaign-related administrative tasks.
• Build & foster relationships with cross-functional teammates across the Ad Council to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals.
• Consult with existing and potential clients on influencer marketing opportunities
• Stay abreast of relevant current events, cultural moments, and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns.
• Manage external influencer network vendors when applicable and oversee all aspects of the partnership, ensuring goals are met on time and within budget.
• Leverage data and insights provided by the internal Insights and Analytics team and monitor emerging news about campaign causes and issues to identify opportunities to break into the conversation.
• Independently manage campaign budgets, internal accounting, and vendor invoicing, ensuring all activations are executed within budget and all vendors or creators are paid on-time.

Requirements

• 3+ years of social media, influencer marketing, or talent relations experience with experience managing internal and external clients.
• Experience navigating highly matrixed organizations and building collaborative relationships internally and externally
• Creative and strategic thinker that proactively ideates and activates
• Self-starter who excels in a collaborative, entrepreneurial, and fast-paced setting
• Excellent project management skills, organizational skills and attention to detail
• Excellent communication skills (verbal and written)
• Experience with social listening and measurement across platforms like Instagram, TikTok and YouTube