Paid Media Influencer Analyst

Responsibilities

• Partner with the Influencer/Creator team to source and vet creators whose content and audience fit Hims & Hers paid media conversion goals across all product categories.
• Write and guide all paid media influencer briefs and edits to ensure influencer content is optimized for conversion-focused paid ads, not just organic engagement.
• Set up and launch influencer ads via Meta Partnership Ads (branded content allowlisting) and TikTok Spark Ads, ensuring proper permissions, tagging, and boosting are in place.
• Manage and optimize live influencer ad campaigns, budget pacing, audience testing, and creative refresh to hit conversion and efficiency targets across categories.
• Measure and report on influencer ad performance separately from and alongside brand/creative-led paid social, surfacing which influencers, formats, and hooks are driving results.
• Build a repeatable system for tracking creator relationships, whitelisting status, content rights, and performance history.
• Apply paid media amplification best practices to influencer content, including format, cropping, captions, and CTA placement by platform.
• Feed performance learnings back to the Influencer team to inform which creators and content styles to prioritize for future partnerships.
• Partner with Legal and Medical to ensure influencer content and disclosures meet healthcare marketing compliance requirements.

Requirements

• Experience working directly with an influencer team, guiding content creation and editing toward conversion-focused paid outcomes (not just organic reach).
• Hands-on experience with Meta Partnership Ads/branded content tools (allowlisting), including permissions setup and troubleshooting.
• Hands-on experience running TikTok Spark Ads off creator organic posts.
• Working knowledge of paid media amplification best practices for influencer and creator content across Meta and TikTok.
• Experience in ecommerce or direct-to-consumer paid social, with the analytical skills to manage budget, measure performance, and optimize toward efficiency targets.
• Strong cross-functional collaboration skills — you can work fluidly between creative/influencer partners and performance media teams.
• Comfort with lightweight content editing/review to keep creator content on-brand and platform-ready ahead of launch.

Preferred

• Experience in telehealth, healthcare, wellness, or another regulated or highly-compliant advertising category.
• Familiarity with influencer/creator management platforms (e.g., Grin, Aspire, CreatorIQ).
• Basic video editing skills (CapCut, Premiere, or similar) to guide or make quick creative tweaks.
• Experience testing and scaling UGC or creator content beyond influencer-specific programs.

Benefits

• Competitive salary & equity compensation for full-time roles
• Unlimited PTO, company holidays, and quarterly mental health days
• Comprehensive health benefits including medical, dental & vision, and parental leave
• Employee Stock Purchase Program (ESPP)
• 401k benefits with employer matching contribution
• Offsite team retreats