Influencer Marketing Coordinator

Responsibilities

• Manage the day-to-day logistics of the always-on influencer seeding program, including agency communications, product fulfillment, tracking, inventory, and reporting.
• Support VIP gifting programs from ideation and asset production through fulfillment and delivery.
• Research and identify influencers, celebrities, and tastemakers for gifting, campaigns, and brand programs based on brand fit, audience, engagement, and campaign objectives.
• Support the development and execution of influencer campaigns across social platforms, including talent coordination, content deliverables, and creator relationship management.
• Support influencer events and activations, including guest lists, RSVPs, gifting, product, vendors, and on-site logistics.
• Monitor cultural moments, social trends, entertainment, major events, and emerging platforms to identify relevant influencer and brand opportunities.
• Maintain an accurate and up-to-date influencer and celebrity database, including audience data, brand partnerships, contact information, and campaign history.
• Track, analyze, and report on influencer campaign performance, including reach, impressions, engagement, EMV, ROI, and other KPIs, and use insights to inform future programs.
• Prepare monthly and campaign recaps with key learnings and recommendations for improving program effectiveness.
• Partner closely with the Influencer team, agencies, and cross-functional teams to ensure campaigns are executed accurately, creatively, and on time.

Requirements

• 1-2+ years of experience in influencer marketing, PR, social media, digital marketing, or a related field; experience in food, beverage, beauty, health & wellness, or lifestyle brands preferred.
• Strong understanding of Instagram, TikTok, YouTube, and emerging social platforms.
• Highly organized with exceptional attention to detail and the ability to manage multiple projects and deadlines simultaneously; proficient in Excel.
• Strong written and verbal communication skills with the ability to build relationships with creators, agencies, vendors, and internal partners.
• Comfortable working in a fast-paced, collaborative environment and taking initiative to solve problems independently.
• Data-driven mindset with an ability to understand and communicate campaign performance and insights.
• Strong interest in pop culture, social trends, creators, celebrities, and emerging platforms.
• Experience with influencer sourcing, campaign management, and/or analytics platforms preferred.

Preferred

• Bachelor’s degree

Benefits

• Medical, Dental & Vision
• Group Life and AD&D
• Voluntary Life and AD&D
• Group Short & Long-Term Disability
• 401(k)
• Paid Time Off
• Flexible Spending Accounts
• Employee Assistance Program
• Gym Membership Discounts